New members of Swedbank's Group Executive Committee
Swedbank appoints Anna-Karin Laurell as the new Head of Swedish Banking and Malin Lilliecrona as Head of a new business area. Both are therefore part of the Group Executive Committee.
Swedbank is establishing a new business area with a focus on premium and private banking customers. At the same time, the corporate customers, which are currently handled by advisors in Swedish Banking, are being moved to Corporates and Institutions.
"With the changes, we can work more focused on availability and customer satisfaction for all our private customers. At the same time, we are increasing the pace of developing the coherent offering to companies," says Jens Henriksson, President and CEO of Swedbank.
Anna-Karin Laurell has been appointed Head of Swedish Banking. She has extensive experience as CEO, Sales and Customer Service Manager in banking, insurance, telecommunications and the auction market. Anna-Karin previously held the position of Head of Marketing and Sales at Folksam.
"I can't imagine a more exciting assignment than leading Swedish Banking operations and, together with new colleagues, I look forward to continuing the work of making our customers' financial lives easier," says Anna-Karin Laurell.
Malin Lilliecrona will be head of the new business area with a focus on premium and private banking customers. Malin is currently head of the Wealth sales organisation within Swedish Banking.
"The new business area creates opportunities to further enhance our offering, so that we can grow together with our customers. I'm honoured and happy to have this opportunity and look forward to making the journey together with all employees," says Malin Lilliecrona.
Anna-Karin Laurell and Malin Lilliecrona will take up their positions no later than 1 April 2024.
"I look forward to welcoming both Anna-Karin and Malin to the Group Executive Committee. And I would also like to thank Mikael Björknert for his excellent work as Head of Swedish Banking," says Jens Henriksson, President and CEO of Swedbank.
Mikael Björknert will take on the role of Senior Advisor, when the new business area managers take over.