Avidly: Budding marketing technology growth story
By Inderes
The shift in sales and marketing towards digital channels has continued for a long time and the company has positioned itself in a growing market segment with the support of these trends. After the problems in implementing the previous strategy, the story of Avidly’s profitable growth has collected credibility with its recent strong track record. The company’s valuation has slowly decreased to a more neutral level as the share price has dropped but we remain on the sidelined waiting for more signs of the turnaround progressing.