Net sales in September amounted to 1,119 MSEK (939), an increase of 19 per cent, of which 12 per cent relates to organic growth1, 3 per cent acquisition2 and 5 per cent currency effects. Compared with the same month of the preceding year, the store network increased by 10 stores. The total number of stores at the end of the period was 252 (242).
Total net sales for the period May-September 2026 amounted to 5,551 MSEK (4,771), an increase of 16 per cent, of which 11 per cent relates to organic growth1, 3 per cent acquisition2 and 3 per cent currency effects.
| Distribution of sales | Month | Accumulated | |||||||
| Change | Change | ||||||||
| MSEK | September 2026/27 | SEK | Organic1 | Acquisition2 | May – September 2026/27 | SEK | Organic1 | Acquisition2 | |
| Sweden | 505 | 15% | 11% | 4% | 2,558 | 15% | 11% | 4% | |
| Norway | 457 | 20% | 8% | 1% | 2,304 | 18% | 9% | 1% | |
| Finland | 113 | 17% | 14% | 1% | 509 | 11% | 10% | 1% | |
| Other markets | 44 | 120% | 111% | 10% | 181 | 47% | 40% | 7% | |
| Total | 1,119 | 19% | 12% | 3% | 5,551 | 16% | 11% | 3% | |
1Split between increase in comparable units 10 per cent and change in store network 2 per cent for the month of September
Split between increase in comparable units 9 per cent and change in store network 2 per cent for the period May-September 2026
2Acquisition Phonelife AB and Reservdelaronline Sverige AB
Kristofer Tonström, CEO and President: Sales in September is another sign of the strength of our business model and our needs-driven assortment. Organic sales increased by 12 per cent during the month following a good development in all markets. The total sales increase amounted to 19 per cent, impacted by positive currency effects from the stronger NOK and contributions from the acquired e-commerce companies Phonelife and Reservdelaronline. E-commerce was overall very strong in September and continues to grow faster than total sales.