When 10,000 MTB cyclists share their purchasing plans for 2025, USWE emerges as one of the strongest brands. Of those planning to buy a hydration pack, 17.8% say they will choose USWE. This moves USWE up to second place in the survey. With a linear trend curve for the coming years, it is clear that Camelbak and USWE will swap places as the most preferred brand in the segment.
The annual survey is conducted by Vital MTB and focuses on MTB riders' planned purchases for the coming season. The survey asks 10,000 cyclists on an international basis about product purchases and which brands they will choose. 42.9% of the cyclists surveyed live in the US, where USWE also has its strongest market.
"Our main initiatives are to expand our distribution channels in the US to reach consumers more easily. Demand is strong and we see many signs that it is growing. Vital MTB clearly shows this and is good proof that our most important initiative right now, to build a strong dealer network in the US, is absolutely right".
Jacob Westerberg, VD USWE Sports, AB
Länkar till undersökningen:
Vital MTB trends:
https://www.vitalmedianet.com/vitalmtb-trends
The 2024 Survey:
https://mtb.survey.vitalmedianet.com/?year=2024
Trends in diagram, see attachment.
