MAG Interactive generated 65 MSEK in net sales, an increase of 4% compared to Q3 last year. Crozzle’s positive impact supported a 24% year-on-year increase in ARPDAU.
Summary of the period March – May 2026:
Comment from the CEO in summary
“During the quarter we accelerated investments in user acquisition (UA), launched major product updates in both Wordzee and QuizDuel, and prepared Crozzle for full migration to the latest version of our tech platform.
“Our revenues in Q3 came in slightly higher (+4%) than in the same quarter last year, despite continued currency headwinds from a weaker USD. Measured in USD, our growth is stronger (+9%), reflecting continued improvements in the underlying business.
“We invested 18 MSEK in UA, driving revenue growth while, as expected, impacting the EBITDA margin negatively in the short term. Our goal is to increase UA investments to a higher volume; however as always, investments are guided by our prediction models and long-term profitability targets. We will continue to take advantage of opportunities for growth while maintaining the disciplined approach that has been one of MAG’s strengths throughout our history.
“As we expected in the last quarter, Crozzle returned to growth during Q3. We continue to see strong engagement and monetization metrics in the game, further validating that crosswords represent an attractive growth segment within the word games category. While fluctuations in growth rates should be expected as we balance product improvements and user acquisition investments, we are confident of the long-term potential of Crozzle.
“Both QuizDuel and Wordzee showed a healthy engagement in the quarter, and they continue to be our two biggest revenue generators. While not reaching the same record levels as last period, QuizDuel still had an exceptionally good quarter in terms of revenues.
“The most important development at MAG is not any individual feature or game launch. It is the increasing leverage we are seeing from our tech platform. During June, Crozzle will be fully migrated to the latest version of our platform. This means the game can benefit from functionality already developed for other products.
“This is exactly why we have invested heavily in our platform. Once a given feature is developed, it can be increasingly reused across multiple games, improving both speed and capital efficiency. As more games move onto the platform, the value of every investment grows.
“Artificial intelligence continues to create opportunities across virtually every part of our business. We are finding new ways to improve both speed and quality in product development, live operations, content creation and game testing. Tasks that previously required significant effort can now often be completed faster and at a higher level of quality.
“The combination of stronger platform leverage, faster product development, improving user acquisition opportunities and an increasing pace of innovation gives us confidence in our ability to create sustainable long-term growth.
“I would like to thank our shareholders for their continued support and everyone at MAG for their hard work, creativity and dedication to building great entertainment for our players,” says Daniel Hasselberg, CEO of MAG Interactive.
Summary of the period September 2025 – May 2026 (9 months):
Presentation & Report
On June 24, 2026 at 10:00 CEST, CEO Daniel Hasselberg and CFO Magnus Wiklander will present the Interim Report live on Twitch. The presentation is held in English. Link to the Twitch feed www.twitch.com/maginteractive
Daniel Hasselberg will also take questions on the social media platforms X and Bluesky during the course of the day, write on X to @d_hasselberg or @maginteractive, or to @mag-official on Bluesky. For more information and to read the full report please visit https://www.maginteractive.com/investors/investor-relations/reports/