Swedish publisher Bonnier brings back their titles to Readly
Readly, the European market leader in digital magazines and newspapers, signs an agreement with Bonnier News AB and Bonnier Publications AS which means that Readly's subscribers get access to 35 additional digital titles from Bonnier including daily newspapers Expressen, GT and Kvällsposten, alongside magazines Damernas Värld, Allt om Mat and Teknikens Värld. With the content from Bonnier, Readly offers its subscribers 7500 titles to read on its app.
The addition of the titles from Bonnier further strengthens Readly's position and brings new growth opportunities in the Nordic region.
- Bonnier's magazines and newspapers are incredibly popular and we are happy to once again offer their quality journalism to our users. This is an exciting opportunity for us to attract even more subscribers, which also benefits our existing publishing partners, says Philip Lindqvist, CEO of Readly.
- We look forward to reaching out to new readers through Readly's digital reach. Making our award-winning journalists' reporting, review and portrayal of the outside world available to the widest audience possible feels particularly urgent in the times we live in, says Anders Eriksson, CEO of Bonnier News.
Bonnier, together with the 1,200 publishers on Readly, will have access to the platform's user data and advertising statistics, which today comprise about 65 billion data points.
Readly is the European category leader for digital magazines. The company offers a digital subscription service where customers have unlimited access to 7500 national and international magazines and newspapers - all in one app and at a fixed monthly fee. Readly has subscribers in 50 countries and content available in 17 different languages. In collaboration with around 1,200 publishers worldwide, Readly is digitising the newspaper and magazine industry. In 2022, revenues amounted to SEK 592 million. The Readly share is listed on Nasdaq Stockholm. For more information, please visit https//corporate.readly.com.