Zaplox recruit's hotel technology and industry expert Carson Booth to the board
Carson Booth has over 30 years of experience from international business management and development of technology solutions for the hospitality industry. His track record includes numerous strategic roles such as Chief Executive Officer of SnapShot, a Shiji Group Brand, where he successfully led the conversion and full integration of the data and analytics startup into the Shiji Group portfolio of technology offerings. Shiji Group is a prominent vendor of technology solutions to the hospitality industry and was the previous owner of the well renowned StayNTouch property management system (PMS).
Prior to joining SnapShot, Carson Booth had the role of Global Vice President, Property Technology for Starwood Hotels & Resorts (Marriott) leading the Global Property Technology organization in supporting approx.1200+ hotels in 100 countries. Booth was also General Manager for Starwood International Licensing Company Sàrl, Luxembourg, a wholly owned subsidiary of Starwood Hotels & Resorts.
Presently Carson Booth holds the role as Chief Operating Officer at POS8 Ltd, where he directs the launch and scale-up of the mobile Food & Beverage product FETCH. In addition to his leadership and technology experience Booth's broad knowledge includes active and previous directorships in HFTP, the producer of the industry's largest technology show, HITEC®, and HTNG, as well as strategic planning, revenue generation, P&L management, performance optimization, with multi-cultural and multi-geographic organization leadership.
Zaplox Board of Directors includes in addition to Carson Booth, Chairman Jonas Edelswärd, CEO Even Frydenberg and board members Örjan Johansson, Svante Nilo Bengtsson and Håkan Morän.
Zaplox CEO Even Frydenberg comments on the board's latest addition; " Carson's broad experience from the hospitality industry combined with his expertise in developing and implementing technologically driven guest solutions for the hotel industry is a great addition to the competencies already found within the board. Carson shares our passion for touchless and mobile guest solutions and his experience in this area makes him a perfect addition to the Zaplox Board, so we are very excited to have him onboard when Zaplox continues on the journey as the market innovator of the mobile guest journey".
"I look forward to contributing with my international perspective on enhancing the guest experience through technology innovation, and helping the company reach its full potential alongside the very talented team at Zaplox", says Carson Booth, new board member Zaplox.