Wirtek: New strategy well in line with where the market is moving

Yesterday, Wirtek unveiled a new corporate strategy laying the foundation to return to growth in 2026, after a year of investments, consolidation, and integration of Pragmasoft and Seluxit in 2025, and invest into higher margin recurring revenue (ARR) solution to support a long-term growth profile.  

The elements of the strategy appear well aligned with what we see from other IT consultancies and the general direction of the market:

i) Increase focus on complete customer solutions and move away from more traditional consultancy models based on hourly rates and large-scale projects. This also means shifting away from competing on coding with AI and competitors such as Lovable AI.

ii) Leverage AI to enhance internal efficiency, both in solution delivery and as an integrated part of the solutions themselves.

iii) Focus on scalable solutions built on an EU-based platform, a factor increasingly demanded by customers across the industry.

iv) Broaden the sales apparatus to reach a wider market with these standardized solutions. A stronger focus on partnerships—something we are seeing more often among software companies—is an essential part of this approach.

Specifically for Wirtek, the acquisitions of Premasoft and Seluxit can be leveraged to increase focus on IoT solutions.

We have already seen elements of this new strategy unfold through the partnership agreement announced yesterday with VIVAVIS Portugal.

The strategy is based on five strategic tracks: 

1.    Build out Services:
o    Shift from time & materials-based pricing to fixed-price or managed engagements.
o    Use AI to enhance delivery efficiency and client value.
o    Use the above initiatives in combination to deliver greater margin stability and deeper client relationships.

2.    Wirtek IoT Suite and scalable IT Solutions:
o    Convert project delivery into recurring revenue through subscriptions.
o    Enhance platform usability, reliability, and deployment speed.
o    Expand recurring revenue per client and device count.

3.    AI-Native Differentiation:
o    Wirtek will embed AI to energy and industrial solutions to improve forecasting, anomaly detection, and predictive maintenance, contributing to steadier repeatable revenue and lower client churn.

4.    Security & Compliance:
o    Wirtek aims to make compliance features a core part of its value proposition and is advancing towards ISO 27001 certification, and aligning itself with EU regulations (e.g., NIS2, AI Act, Data Act).
o    Security and compliance as a competitive edge can boost client trust and faster sales cycles.

5.    Partner Strategy & Selective M&A:
o    Focus on partner-driven growth in Denmark, Romania, Portugal, the Netherlands, and Norway.
o    Pursue smaller, strategic acquisitions under a standardised integration playbook.

Wirtek publishes its Q3 2025 interim report on 11 November 2025 and expects to publish guidance for 2026 in January 2026.

In connection with the Q3 2025 report, we host an event with the management, besides the results the elements of the new strategy will be in focus.

Sign up here: Q3 2025 event

Disclaimer: HC Andersen Capital receives payment from Wirtek for a DigitalIR/Corporate visibility subscription agreement/ Michael Friis 07:00 07/11/2025