Interim report: 1 January-31 December 2025

“We are entering 2026 with a stronger position and solid prospects. With 2025 behind us, we can conclude that our strategy is delivering clear results. The improvements implemented during the year have strengthened our position with a solid foundation for achieving our financial targets. During the year, we grew by more than 9%, thereby gaining market share in an expanding market. We also maintained our cost levels and increased our profitability by SEK 132 million, or 51%, year on year, all the while continuing to improve our customer satisfaction” says Gustaf Öhrn, President and CEO.

Highlights
1 October-31 December

• Net sales increased 5.3% to SEK 3,037.2 million (2,883.8). Organic growth was 10.7%
• Adjusted gross profit amounted to SEK 803.1 million (733.8), corresponding to an adjusted gross margin of 26.4% (25.4)
• Adjusted EBIT improved to SEK 158.1 million (106.7), corresponding to an adjusted EBIT margin of 5.2% (3.7)
• Cash flow from operating activities amounted to SEK 370.8 million (336.9)
• Earnings per share amounted to SEK 0.22 (-2.46) before dilution and SEK 0.22 (-2.46) after dilution

The Board of Directors proposes to the Annual General Meeting that no dividend be paid to the shareholders for the 2025 financial year.

Key events during the fourth quarter and after the period

• On 27 January, BHG Group announced that the company will host a digital Capital Markets Day on 19 March, with the aim of providing a more in-depth view of the company’s strategy and long-term development.
• Several of our largest platforms (such as Nordic Nest, Bygghemma and Home Furnishing Nordic) achieved record-breaking sales during the Black Month campaign period. In November, for example, Nordic Nest’s order intake surpassed SEK 500 million for the first time.

CONFERENCE CALL IN CONNECTION WITH PUBLICATION OF THE INTERIM REPORT
Gustaf Öhrn, President and CEO, and Jesper Flemme, CFO, will hold a conference call at 10:00 a.m. on Tuesday, 27 January in connection with the publication of the interim report.
The call will be held in English. Use the following link to participate in the webcast: https://bhg.events.inderes.com/q4-report-2025/register. There will be an opportunity to ask questions in writing at the webcast. If you wish to ask questions verbally during the conference call, please register via the following link: https://events.inderes.com/bhg/q4-report-2025/dial-in. Once you have registered you will receive a telephone number and conference ID to log in to the conference. There will be an opportunity to ask questions verbally at the webcast.
The presentation will be available from the Group’s website: https://www.wearebhg.com/investors/presentations/.

INTERIM REPORTS ON WWW.WEAREBHG.COM
The full interim report for the period January to December 2025 and previous interim and year-end reports are available at https://www.wearebhg.com/investors/financial-reports/