PTS has published new statistics for the SE fibre market BRE2 market share: 14% vs 13% in 2023 BRE2's H1 focus is on customer adds; margins to improve in H2e
Bredband2 is the number 3 fibre actor in Sweden
PTS has now published its annual statistics for the Swedish fibre market. In terms of subscribers, Bredband2 held 14.3% of the private fibre market in 2024, which is slightly up from 12.7% in 2023 (and 13.3% in 2022). This increase was expected and is a result of recent marketing activities and M&A (e.g. Bredbandsson). In terms of value, however, Bredband2's share only increased marginally (9.8% vs. 9.7% in 2023), likely reflecting its greater focus on lower prices than many competitors.
Telia, meanwhile, continued to gain market share (33.8% of subscribers, up from 33.1% in 2023), likely driven by the deployment of fibre infrastructure in rural areas and the market's continued transition from xDSL to fibre subscribers (-54% y-o-y), although the effect of the latter is now diminishing. Furthermore, Telenor continued on its negative trajectory (with a market share of 18.9%, down from 19.7% in 2023 and 30% in 2014), while Bahnhof increased its share marginally (with a market share of 10.1% in subscribers, up from 9.9% in 2023, and a 11.6% share in value, which remained unchanged y-o-y).