contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


embellence-group-putting-a-number-on-dtc-growth-abg

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Embellence Group operates in the retail industry. The company acquires, owns and develops brands in wallpaper, textiles, carpets and other home furnishings. The customers are mainly private players around the global market. The largest presence is found in Scandinavia and Europe. Embellence Group was founded in 1875 and has its headquarters in Borås.

Embellence Group

* Aims to grow DTC by ~30% CAGR next three years* We lower our '26e-'27e EBITA by 3-2% on cost ramp-up* We reiterate our fair value range of SEK 36-43Ramp-up phase for future payoffFor Embellence...

* Aims to grow DTC by ~30% CAGR next three years* We lower our '26e-'27e EBITA by 3-2% on cost ramp-up* We reiterate our fair value range of SEK 36-43Ramp-up phase for future payoffFor Embellence Group, Q3'25 looks to be the start of the transformation according to the strategy set out during the April 2024 CMD, which focuses on DTC and Hospitality sales. Organic growth accelerated to 5% y-o-y, driven primarily by Pappelina and External Manufacturing. Although gross margins were stable y-o-y as well, EBITA was 8% lower as a result of ongoing preparations to take the next step in its growth journey. Both Artscape's and Pappelina's online platforms have been upgraded, and Cole &amp; Son is next in Q4'25. A new head of e-commerce has been hired and the sales organisation in Hospitality has been strengthened.Q3 comments suggest 30% CAGR in DTC N3YEmbellence communicated that it intends for half of its growth in the next three years to come from the DTC channel. In Q2, it said that 8% of sales were from DTC in LTM terms. Assuming that Embellence Group refers to the organic growth that is implied by its financial targets, i.e. organic sales around 6%, this means management expects a ~30% sales CAGR for the DTC channel, which would take the DTC share of sales to 15%. We raise our gross margin estimates to align with these efforts, which means the initial ramp-up of opex is partially offset in '26e-'27e. In total, we lower our '25-'27e EBITA by 8-2%.We reiterate our fair value range of SEK 36-43We leave our fair value range of SEK 36-43 unchanged in this note, as we make limited revisions to '26e-'27e EBITA. The share is trading at 9x-7.5x our '25e-'26e EBITA, which can be compared to its L3Y range of 6.8-7.9x NTM. Our fair value range corresponds to 6.8-8x '26e EBITA. At the current market price, we forecast a post-lease FCF yield of 10-11% for '26e-'27e.