Analyst Comment
Apetit: CEO appointed for Swedish operations
By Pauli Lohi
Summary
- Apetit has appointed Martin Jönsson as CEO for its Swedish operations, effective March 2, and he will join the Apetit Group's Management Team.
- Jönsson brings 20 years of food industry experience, with a focus on production management and development, which is expected to enhance the efficiency and profitability of Apetit's Swedish pea businesses.
- The company's strategy emphasizes improving profitability in Sweden by increasing utilization rates at its modern facility and potentially expanding production to other vegetable products.
- The new CEO is anticipated to play a crucial role in implementing production efficiency improvements, aligning with Apetit's strategic priorities.
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Translation: Original published in Finnish on 2/25/2026 at 8:30 am EET.
Apetit announced on Tuesday that it has appointed a CEO for its Swedish operations, who will also join the Apetit Group's Management Team. Jönsson will start in the position on March 2.
Martin Jönsson holds a Master of Science in Engineering degree and has 20 years of experience in the food industry, with previous employers such as Findus, Oatly and Lantmännen Cerealia. Jönsson's experience, particularly in production management and development, is likely to support efforts to make the acquired Swedish pea businesses more efficient and profitable. The other side of developing Swedish operations, commercial development and seeking growth, is not as prominent in Jönsson's previous roles, but we estimate that the development of the production side in Sweden is Apetit's top priority.
After the company's strategy day, we wrote about the company's plans to improve profitability in Sweden. Key to profitability is, among other things, increasing the utilization rates of the modern facility by growing pea volumes and potentially expanding production to include the processing of other vegetable products. In addition, we interpreted that the company also sees other opportunities to improve production efficiency, in the implementation of which the new leader will play a significant role.
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Apetit operates in the food industry. The company is a retailer of food products. The product range consists mainly of plant-based food solutions, vegetable products, frozen meals and fish and seafood. The largest operations are in the Nordic market. The company was originally founded in 1950 and has its headquarters in Helsinki.
Read more on company pageKey Estimate Figures15.02.
| 2025 | 26e | 27e | |
|---|---|---|---|
| Revenue | 167.6 | 185.0 | 189.6 |
| growth-% | 3.0 % | 10.4 % | 2.5 % |
| EBIT (adj.) | 5.9 | 5.1 | 7.2 |
| EBIT-% (adj.) | 3.5 % | 2.8 % | 3.8 % |
| EPS (adj.) | 0.21 | 0.59 | 1.06 |
| Dividend | 0.65 | 0.75 | 0.75 |
| Dividend % | 4.7 % | 5.9 % | 5.9 % |
| P/E (adj.) | 66.4 | 21.6 | 11.9 |
| EV/EBITDA | 3.8 | 5.4 | 4.6 |
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