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Analyst Comment

Sitowise: New CFO appointed

By Lucas MattssonAnalyst
Sitowise Group

Summary

  • Sitowise has appointed Sanna Sormaala as the new CFO, effective January 2026, following Hanna Masala's departure.
  • Kim Strömberg will serve as Interim CFO from October 2025 until Sormaala takes over in January 2026.
  • We expect Sormaala's extensive financial management experience to support Sitowise's profitable growth and ensure a smooth transition.

This content is generated by AI. You can give feedback on it in the Inderes forum.

Sitowise has appointed Sanna Sormaala as its new CFO, effective January 2026, following the departure of Hanna Masala. In the interim, Kim Strömberg will serve as CFO from October 2025. We view the transition as relatively smooth, with Sormaala’s background expected to support Sitowise’s continued development.

Bringing financial expertise to support Sitowise’s profitable growth

Sitowise previously announced that its current CFO, Hanna Masala, will be leaving the company to take on a new opportunity. Masala has served as CFO and member of the Sitowise management team since October 2022, navigating the company through very challenging market conditions.

On Wednesday, Sitowise named Sanna Sormaala as the new CFO, effective 7 January 2026. Current Head of Business Control, Kim Strömberg, will assume the role of Interim CFO starting October 1, 2025, until Sormaala assumes her new role. While this transition may create a brief period of discontinuity, we do not expect it to cause any significant disruption.

Sanna Sormaala brings over 20 years of experience in financial management and business control. She most recently served as VP Finance and Business Control at GF Building Flow Solutions and has held senior finance positions at Uponor Corporation, Accountor Group, Empower Group, and Fortum Corporation. We believe she brings strong financial management expertise, which will be valuable in supporting Sitowise’s journey toward profitable growth.

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Sitowise Group operates in the construction and infrastructure sector. The company specializes in the development of large construction projects. Examples of projects that the company carries out include road and building construction, as well as pipe and underground construction. The projects are carried out independently and in collaboration with other players in the industry. The largest operations are found in the Nordic market, where customers are found among corporate customers and public actors.

Read more on company page

Key Estimate Figures14.08.2025

202425e26e
Revenue192.9188.5200.4
growth-%-8.5 %-2.3 %6.4 %
EBIT (adj.)4.64.29.2
EBIT-% (adj.)2.4 %2.2 %4.6 %
EPS (adj.)-0.01-0.030.07
Dividend0.000.000.02
Dividend %0.8 %
P/E (adj.)neg.neg.35.0
EV/EBITDA11.911.58.2

Forum discussions

Sitowise’s management reshuffle was completed on a fast schedule as internal recruitments continued. This should now give the new CEO Anna W...
1/21/2026, 7:29 AM
by Olli Vilppo
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Here are Vilppo’s comments regarding the appointment of Sitowise’s new Chief Technology Officer. Sitowise announced on Monday that it has appointed...
1/19/2026, 8:51 AM
by Sijoittaja-alokas
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We just got an explanation for yesterday’s large trades. Paradigm now has over 9 million shares and ownership of over 25%, having almost doubled...
1/15/2026, 3:51 PM
by Von Wangell
4
Anna Wäck is certainly a good choice for CEO in this situation. She has a strong background in sales and successfully grew the digital solutions...
1/14/2026, 8:04 AM
by Pevitaha
3
Olli’s comments on the appointments of Sitowise’s CEO and deputy CEO Sitowise announced on Wednesday that it has appointed Anna Wäck as the ...
1/14/2026, 7:18 AM
by Sijoittaja-alokas
0
Olli has published a new company report on Sitowise. Sitowise announced on Monday that the company’s CEO Heikki Haasmaa will leave his position...
1/13/2026, 7:49 AM
by Sijoittaja-alokas
0
sitowise.com – 12 Jan 26 Sisäpiiritieto: Sitowisen toimitusjohtaja Heikki Haasmaa jättää yhtiön |... Sitowise Group Oyj Sisäpiiritieto 12.1....
1/12/2026, 10:38 AM
by Pevitaha
4
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