Adverty announces partnership with Fingersoft
Adverty AB (publ), the leading in-game advertising platform, is proud to announce its partnership with Fingersoft, one of the biggest and most well-known names in the racing genre of mobile games.
Fingersoft, based in Oulu, Finland, is known for their worldwide mobile game hits, Hill Climb Racing and Hill Climb Racing 2, which combined have accumulated over 2 billion installs across platforms and over €180 million in revenue.
As part of the partnership, Fingersoft leverages Adverty's In-Play™ ads in their newest title, Boom Karts, to create a realistic player experience in the driving scenes. Adverty's In-Play™ billboards are seamlessly integrated into the game environment and offer a non-intrusive advertising experience for the players.
"We are thrilled to partner with Fingersoft and bring our In-Play™ ads to Boom Karts," said Chloe Cave, VP of Publisher Growth of Adverty. "We believe that in-game advertising is the future of monetization, and our partnership with Fingersoft is a testament to the growing importance of diversified monetization channels."
Otto Simola, Head of Game Economy of Fingersoft, said, "We are excited to partner with Adverty and leverage their innovative In-Play™ monetization solution in Boom Karts. We believe that Adverty's solution will provide our players a seamless and enjoyable experience while driving incremental revenue for our business."
About Fingersoft
Fingersoft is a Finnish game studio that focuses on fun-filled content for mobile devices. The company is famous for its worldwide smash hits Hill Climb Racing and Hill Climb Racing 2 that have accumulated over 2 Billion downloads across platforms and over €180 million in NET revenue. Fingersoft’s games are available for iOS, Android and Amazon. Founded in 2012, Fingersoft is headquartered in Oulu, Finland and employs 110 people. In 2021, the company’s turnover was 24 million euros. For more information, please visit fingersoft.com.
