Apotea and Delitea open for DUG, Veg of Lund's plant-based drink

"apotea.se (https://www.apotea.se/) and delitea.se (https://www.delitea.se/) are leaders in Sweden in e-commerce with home delivery and thus become an important channel in the ongoing launch of DUG[®]. The launch in Sweden began at the end of May and in a short time we have met with great interest and received several positive reviews that make us see good opportunities to reach broad customer group", comments Cecilia Lindwall, CEO of Veg of Lund.

Apotea's and Delitea's goal and vision is to simplify and inspire customers' everyday lives for a healthier and better life. In 2020, sales amounted to around SEK 4 billion.

"Our growth is driven by underlying trends, new consumption patterns and a very high level of customer satisfaction. The plant-based foods are definitely a category that is growing fast with us", says Michael Gegerfeldt, CEO of Delitea.

DUG is a complete plant-based drink that is appreciated by all consumers who are looking for vegan, allergen-free and healthy alternatives to milk, and also has a low climate footprint. More information about DUG and current points of sale can be found at dugdrinks.com.

For more information, please contact:

Veg of Lund AB
Cecilia Lindwall (CEO)
Telephone: +46 765 014 809
E-mail: cecilia.lindwall@vegoflund.se

About Veg of Lund
Veg of Lund develops unique plant-based foods meeting consumers' demands for taste and sustainability. The company has roots in research at Lund University and owns patented methods for developing new food categories in the fast-growing market for plant-based foods. Veg of Lund's climate-smart and tasty products are sold in Europe and Asia under the DUG[®] and MyFoodie[®] brands. The company's shares were listed on the Nasdaq First North Growth Market under ticker VOLAB. Read more at ir.vegoflund.se. Eminova Fondkommission AB is the company's Certified Adviser and can be contacted via telephone: +46 8 684 211 10 or e-mail: adviser@eminova.se.