Bambuser sees momentum in digital sales

In April 2018, Bambuser announced a new strategic direction, whereby the Company's resources would be focused on generating revenue through product development and data-driven marketing. The new go-to-market strategy was summarized in the following key points:

Continuously developing Bambuser's core product, an easy-to-use platform for live video streaming end-to-end

Increase the investment on digital/partner sales

Re-brand the Company's products under the brand name Bambuser

Clarify the brand, product offering and pricing with a "re-launch" during Q3 2018

Focus the product offering towards developers / tech communities and media

Following the half-year report published on August 15, 2018, Bambuser has continued to execute on this strategic plan. An important aspect of the plan was a new and conversion focused website, which was launched in August and is showing encouraging results during the initial months.

"Although our new digital sales channel is still in an early phase, the number of site visitors and product trials exceed our expectations. We continue to develop our product offering, optimize our marketing efforts and fine-tune our pricing schemes to further improve the online sales and create a recurring revenue stream that grows by the month", says Maryam Ghahremani, CEO of Bambuser.

The new online sales channel is part of a long term strategy and not expected to create significant revenues in the near term. Nevertheless, the Company is encouraged by the early development and sees the potential for healthy returns over time as the customer base continues to grow.

This is information that Bambuser AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was sent for publication, through the agency of the contact persons set out below, on December 7 2018, 09:00 CET.