Better Collective and Yahoo Sports are teaming up to help fans better understand the odds, lines, and betting-related storylines shaping sports today. Through the partnership, Yahoo Sports will integrate Better Collective’s data, and technology across its products and distribute select Action Network coverage in its betting content hub. Together, the integrations combine Better Collective’s sports betting expertise with the significant reach of Yahoo Sports.
Sports Betting Data and Technology Powered by Better Collective
Yahoo Sports will integrate Better Collective’s sports betting data across its products and content. This helps the more than 100 million fans who visit Yahoo Sports each month stay current on the latest odds and betting lines for their favorite sports.
Yahoo Sports will also leverage Better Collective’s technology and infrastructure to connect fans to relevant betting opportunities with licensed sportsbook operators. Available in the Yahoo Sports betting hub, Better Collective’s Playbook tool will help fans compare odds, deepen their research, and easily access betslips that deep link to licensed betting operators.
Action Network Content Reaches Yahoo Sports Audience
As part of the partnership, select editorial content and video analysis from Better Collective’s Action Network will be available in the Yahoo Sports betting hub. The content will complement original Yahoo Sports betting coverage, led by senior sports betting analyst Ben Fawkes, and extend the reach of Action Network’s expertise to one of the largest sports audiences in the US.
Jesper Søgaard, Co-Founder and Co-CEO of Better Collective, said:
"We are incredibly proud to partner with Yahoo Sports, one of the most iconic and trusted brands in digital sports media. This partnership is a major milestone for Better Collective, bringing together our sports betting data, technology and Action Network’s premium content with the massive reach of Yahoo Sports. Together, we have a unique foundation for delivering value and insight to sports fans while creating new opportunities for our sportsbook partners."
Jarrod Schwarz, General Manager, Yahoo Sports, said:
“Betting odds and lines are increasingly important elements of sports storytelling, as they help fans better understand matchups, injuries, momentum, and more. We’re thrilled to team up with Better Collective to enhance our coverage with comprehensive betting analysis and data helping make fans smarter about the sports they love.”