contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
      researchContentUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


better-collective-wins-best-in-house-team-at-semrush-nordic-search-awards-2019

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Better Collective is a leading digital sports media group that develops educational platforms within the iGaming industry. It was founded in 2004 and listed on the Nasdaq OMX Nordic Exchange Stockholm AB in 2018. The majority of Better Collective's revenue is generated through affiliate marketing. Better Collective facilitates single affiliate journeys; when users arrive at a Better Collective platform and activate an affiliate link in order to sign up with a partnerning operator, Better Collective earns an affiliate commission. The type of comission varies and can be based either on revenue share or by getting a single Cost Per Acquisition (CPA) fee. In some cases the comission can be a mixture of both. Currently, Better Collective operates through two business segments, publishing and paid media. Its publishing segment hosts platforms designed to improve the igaming experience by creating communities, comparing odds, facilitating the sharing of analysis and tips, providing educational content, and more. Better Collective generates revenue from referral fees when users are directed from its platforms to betting operators’ sites. Betting operators pay Better Collective when users bet and sign up to their platforms. Better Collective's paid media segment focuses on lead generation for igaming and was initiated via the acquisition of Atemi Group in 2020. The segment relies on paid media and social media advertising to bring customers to the platforms of its fee-paying betting operator clients.

Good question. I don’t speculate such things because reality is that we don’t know. They may know something we don’t – but I have quite high conviction in this case unfolding as I write in my full analysis (at least directionally)… I could be wrong; time will tell.

BETCO down -5% today. The gambling sector (FLUT & DKNG etc.) were down because Illinois announced tax hikes in the form of transaction tax per bet. I don’t see them having impact on BETCO as an affiliate.  The shorts % are slowly increasing and they’re at 6% currently. Do you see potential here if shorters are forced to close? I think all the shorters should be in the profit by now, so it’s just a matter of time before they close. https://www.fi.se/en/our-registers/net-short-positions/

nordicedge.substack.com              Better Collective (BETCO) Q1-2025 Earnings Review    NOTE: This update serves as a follow-up to the initial write-up posted a few weeks ago.                             Agreed! Here is our take on the quarter.

That was a good article, thanks for posting! Yeah there’s not a lot of discussion about the company.  I have no idea how the markets will perceive the Q1 results, but it sounds like they’re on the right track. It was positive to hear that they’re doing well in LatAm outside of Brazil. From following Betsson, I believe countries like Argentina are just as important to growth. They’re also reshaping management which sounds good.  By the end of April, Better Collective has embarked on a transformative journey to align our organizational structure with our long-term strategic objectives. Recognizing the need for enhanced scalability, focus, and global integration, we have transitioned to a model that better supports our growth ambitions.   Central to this transformation is the introduction of a Co-CEO leadership structure. Christian Kirk Rasmussen has joined Jesper Søgaard as Co-CEO, with Christian focusing on innovation, business development, and operational execution, while Jesper continues to spearhead external strategic initiatives and engagement with external stakeholders. Together, they form a robust leadership duo, geared to guide Better Collective into a new era of growth.  My overall view on BETCO is that they’re facing temporary headwinds but the long-term outlook is great. Their balance sheet is in good shape, since they were able to raise share capital in early Q1/24 with a high share price.  I would definitely not call it a crisis-company or anything like that.  It remains to be seen what are the long-term effects of SEO changes, and how much “Slower US partner activity” contributes to financial results.

nordicedge.substack.com              Better Collective (BETCO): A Synthetic Annuity with Embedded Growth    TLDR: Better Collective (BETCO) is a founder-led, capital-light digital media platform that earns a royalty-like stream on global sports betting activity.                             With sentiment now being flushed out, we believe BETCO presents an attractive R/R opportunity. I have attached a deep-dive on the company - hope to get a discussion rolling from this! [apologies for not typing in Finnish; limited discussions on this name elsewhere]

The main figures were already known in advance, so my interest focused on the guidance. I was disappointed that the 2025 guidance for revenue and EBITDA is practically flat compared to 2024, meaning difficulties seem to continue this year. Now, the focus is shifting from M&A mode to efficiency improvements and defending/restarting organic growth, which admittedly sounds more like a defensive than an offensive move. However, a share buyback covering about 1.5% of the outstanding shares at the current valuation is quite positive news for supporting the price. I personally fear that the results will not be received very positively. Are the current multiples still justified in the short term if no growth is even promised for this year?

Q4 report out. Is anyone else following the company?  Looks good to me, even though that negative news was quite a monster. https://storage.mfn.se/83c7d3f5-2478-49f4-899e-91f05a9d3828/q4-2024-report_better-collective.pdf This part of the report caught my eye:   Brazil Guidance     So the tax rate is rising, and players have to reactivate their accounts. Will the old good revenue share customer relationships be maintained?

Better Collective

Press release World leading iGaming affiliate, Better Collective, takes home Best In-House Team at the prestigious SEMrush Nordic Search Awards 2019. The award show celebrates excellence in ...

Press release World leading iGaming affiliate, Better Collective, takes home Best In-House Team at the prestigious SEMrush Nordic Search Awards 2019. The award show celebrates excellence in online marketing in Denmark, Sweden, Norway, Finland and Iceland. At the SEMrush Nordic Search Awards 2019, Danish based iGaming affiliate, Better Collective, took home the award for Best In-House Team. The award rewards online marketing professionals across all industries in the Nordic countries.     Better Collective won the Best In-House Team award for the collaborative work between the in-house teams Organic Performance and Digital Intelligence on the optimisation of the Brazilian facing website <a href="https://www.globenewswire.com/Tracker?data=G6XnSu-Zimkl4Qu8zwgwqMsFEwG5n8l0GqMqIs4U0CGTK1eP17WpOJN_8ZywetnBdUbr5kJhy0WfqC-7oscx3xOKu0svkSUxPuxw1QAkwCQ=">www.sites-de-apostas.net</a>.   Jesper Søgaard, CEO of Better Collective, said: “I am delighted that the first class digital optimisation work we do here at Better Collective across all offices and departments has been recognised with this particular case and award. We always want to challenge the status quo to increase performance and the collaborative work between our Organic Performance and Digital Intelligence team is a great example of this. It makes me extra proud knowing that skilfull teams across all industries were considered for this award.” In addition to winning the SEMrush Nordic Search Awards 2019, Better Collective is also shortlisted for Best In-House Team at the recognized European Search Awards 2019. The ceremony for this award show takes place on June 20th 2019.   Photo: Don't Panic and Axlund Foto Contacts CEO: Jesper Søgaard PR &amp; Outreach Specialist: Morten Kalum +45 2349 1009, mkalum@bettercollective.com About Better Collective <a href="https://www.globenewswire.com/Tracker?data=TBEHZsNY4g6qGCqPL8gMkUGWrstZywOZ4dVj8k8laiAt6Dj9it43MPGFM_v-17UR490Zm2b9n6WvH-U_KVC8GgmmJVXmUMdOz4uWt7D7ZCQ=">Better Collective’s</a> vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes <a href="https://www.globenewswire.com/Tracker?data=mYFIyL30kJlF-wnmrd1MnsIbCW7owDNR6G1UedYutxtRy7iZ1vBsvvwvTCVyZahOHNPWk6n5WXI6WQoA17TxrM2ZS8dlnUEsYMLHnsNl6O0=">bettingexpert.com</a>, the trusted home of tips from expert tipsters and in depth betting theory, and <a href="https://www.globenewswire.com/Tracker?data=iftWzMdc2mP0Vn_KcXElBYY9qdCzGPKHDc9K7rwIhf5zWf6Yg4ZCm4sgKCTOpprSrPwvKsQLVdl-dnMIFif93A==">SmartBets</a>, the odds comparison platform made personal. Attachment<ul> <li> <a href="https://ml-eu.globenewswire.com/Resource/Download/33f70e84-94a7-483e-94f0-2ae358b7a2ff">BC press release SEMRush_2019.04.29</a> </li> </ul><img src="https://www.globenewswire.com/newsroom/ti?nf=MTAwMDE5MDA1NCM0MDAzMzE5OTIjMjEwMDA1Nw==" width="1" height="1"/>