contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


framery-group-plc-managers-transactions-hallfors

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Framery Group creates solutions for open office environments, hybrid working and space optimization. The company offers a range of office pods designed to provide a soundproof and undisturbed space for meetings, work and privacy in noisy open office environments. The office pods include an integrated office solution, with full access available through the Framery Plus subscription. Framery’s headquarters are located in Tampere, Finland, where all assembly of the company’s pods takes place.

Hi! Here for forum members is an Aamulehti article about Framery’s second founder, Vesa-Matti Marjamäki from Tampere. He is a somewhat lesser-known figure behind the company. In the article, Marjamäki tells his entrepreneurial story and observations about the company’s work culture in its early years. Marjamäki still owns Framery, but has not been involved in daily operations for ten years. The article is available to Aamulehti subscribers.                   Aamulehti – 4 Dec 25              Tamperelainen menestysfirma toi miljoonatulot omistajilleen – Nyt yhtiön...    Vesa-Matti Marjamäki oli perustamassa Frameryä 22-vuotiaana. Nyt hän kertoo ensimmäistä kertaa, millaista oli rakentaa menestysbisnestä ilman rahaa ja kokemusta. Alku oli tuskainen ja päättyi miltei burnoutiin.

This is how I interpreted it myself. It’s quite comforting to hear, from the perspective of an ordinary person, that Pokémon masters and highly intelligent investors can make such simple mistakes and draw completely wrong conclusions from them. The schedule was indeed very tight, and everyone makes mistakes more easily when in a hurry (especially when children are also sharing this time). Sometimes, however, wrong interpretations are rewarded. It’s good that there was a profit and no one suffered a loss because of this either. Of course, everyone should calculate the numbers themselves and not outsource their thinking entirely, but I wonder how many did, as no one cheered earlier.

Ahh, that must have been a classic case of me looking at the operating profit line again instead of calculating through net income. That would explain a discrepancy of that size, and it’s not the first time I’ve looked at them the wrong way around  Well, maybe I’ll forgive myself this time, as there was such a terrible rush to write the analysis due to the quick closing. Both are good since I got good Christmas gift money from this IPO quickly on the very first day anyway.

Now that I’ve already sold my shares, I can mention that it’s a bit surprising that the investor of the year 2023 and investment author calculated Framery’s 2024 P/E ratio to be 21.5 with a share price of 8€. At that price, I would have kept mine and probably bought more today. Framery has, after all, progressed this year. The 2024 net profit was 19.566M€ and the market value was, as I understand it, 633.1M€ at the IPO. From this, we get a 2024 P/E of 32.4. Quite a big difference compared to Esa’s figure. Last year’s P/E ratio is not very relevant, but it undermines the entire analysis. It happens even in better circles. I calculated it quite simply by estimating that Q4 would achieve 1/3 of what was achieved in Q1-Q3. In the first three quarters of the year, 17.186M€ was achieved. From this, the net profit in 2025 would be 17.186÷3×4=22.9M€, which would result in a P/E of 27.6. A bit salty for a dumpster diver like me, who winces already when buying a P/E 16 stock. Edit: With yesterday’s price increase, the 2025 P/E ratio rose to 30.7 with the above forecasts. The accuracy of the forecast is not meant to be precise, but rather to provide some approximation. The dart is unlikely to hit the bullseye, but the aim is to at least hit the door to which the dartboard is attached.

Participating in a public offering as a long-term investor doesn’t really make sense to me. In this case, I would have had to buy 2-3 times what I received from the public offering on the stock exchange if I wanted to remain a long-term investor. I’d rather take a quick profit from the public offering and possibly a longer-term ownership in the company later.

I, at least, intentionally kept my research to a minimum, because otherwise, the “hourly wage” would have been a bit too small. Of course, I’m happy to take a hundred-euro profit with just a few clicks – but I wouldn’t bother spending several evenings poring over the company’s figures and watching presentations for that. And even though it’s extremely great that such companies are emerging in Finland, that business idea doesn’t particularly appeal to me: I want real offices with real rooms, not open-plan offices with cubicles!

The best return will probably come to those who have a bit more patience than selling on the first day. It has seemed that quick-profit hunters were least familiar with the company and its products. In that case, they certainly don’t share the same view on where the stock price could be in the coming years as the business develops.

Framery Group

Framery Group Plc | Stock Exchange Release | December 03, 2025 at 12:30:00 EETFramery Group Plc - Managers' Transactions ____________________________________________ Person subject to the notification...

<div class="mfn-header mfn-header-finland">Framery Group Plc | Stock Exchange Release | December 03, 2025 at 12:30:00 EET</div><div class="mfn-body">Framery Group Plc - Managers' Transactions ____________________________________________ Person subject to the notification requirement Name: Samu Hällfors Position: Chief Executive Officer Issuer: Framery Group Plc LEI: 743700U35NCXG9YGJO12 Notification type: INITIAL NOTIFICATION Reference number: 132320/7/6 ____________________________________________ Transaction date: 2025-12-02 Venue: NASDAQ HELSINKI LTD (XHEL) Instrument type: SHARE ISIN: FI4000595756 Nature of transaction: DISPOSAL Transaction details (1): Volume: 2240198 Unit price: 8 EUR Aggregated transactions (1): Volume: 2240198 Volume weighted average price: 8 EUR Further enquiries Inka Saxholm, Acting Chief Marketing Officer, Framery Group Plc, inka.saxholm@framery.com Framery in Brief &nbsp; Framery enables people to focus on what truly matters and to get things done. With its soundproof smart pods and smart office solution, Framery turns ordinary offices into places people love. This is why Framery is an essential part of a successful workday for millions of workers in over a hundred countries and within many of the world’s leading companies. </div>