Company Announcement no. 44/2026 (June 26, 2026)
*Contains Inside Information
Executive Summary
Trophy Games Development A/S has conducted a comprehensive internal assessment following Google’s announced restructuring of its Google Play Store commission framework for mobile developers.
Based on current operational models and title performance, Trophy Games projects that if these fee reductions are implemented globally as announced, they will result in an immediate direct cost reduction of approximately DKK 3 million annually, starting in the next fiscal year, assuming all other operational variables remain equal (ceteris paribus).
Because this figure is calculated using proprietary, non-public platform distribution data and constitutes a material improvement to the Company's projected operational margins, it is being disclosed as inside information.
Commentary from Management
"Google’s move to lower platform friction is a massive win. Because our portfolio relies more heavily on direct In-App Purchase (IAP) monetization compared to many of our competitors who lean on ad-heavy models, this fee reduction yields a disproportionately positive impact for us. It lays an exciting foundation for relative market expansion, allowing us to outperform peers on unit economics.
For us, saving DKK 3 million annually - all things being equal - immediately secures our baseline profitability at a significantly higher level. Crucially, this structural shift also unlocks a potential marketing budget expansion that we are actively evaluating right now. Instead of leaving capital tied up in platform commissions, we want to look at pivoting these freed-up funds directly into strategic user acquisition to scale our titles faster, while continuing to give our internal development teams the financial leverage to innovate without unnecessary constraints." - Søren Gleie, CEO & Founder of Trophy Games
Contextual Impact on Recent Strategic Initiatives
This margin expansion directly enhances the underlying unit economics of Trophy Games' rapidly scaling multi-game ecosystem and recent portfolio expansions:
Financial Guidance Notice
Trophy Games will actively track Google's regional implementation schedules and localized billing updates. The projected DKK 3 million in cost savings will be formally integrated into the Company's official financial guidance frameworks for the upcoming fiscal year once Google explicitly finalizes its rollout timeline.