MAG Interactive generated 77 MSEK in net sales, an increase of 16% compared to Q4 last year. Crozzle significantly contributed to revenue growth and high ARPDAU results.
Summary of the period June - August 2025:
Comment from the CEO in summary
"Revenues in Q4 increased by 22% relative to Q3, reaching 77 MSEK, the highest in almost two years. Adjusted for divestments the revenue increased 19% year-over-year and measured in USD, the growth was 31%. The main growth driver is the continued scale up of our latest game Crozzle, which began at the end of Q3.
"The average revenue per daily active user (ARPDAU) increased by 46% relative to last year, supported by improvements across multiple games and boosted in particular by an outstanding ARPDAU in Crozzle. We are happy to see such an extraordinary improvement to one of our most important KPIs. More players are choosing to pay in our games, and Crozzle's efficient ad monetization is raising the value of each active player.
"We are excited to unlock the user acquisition (UA) engine which helped boost growth significantly in Q4. UA investments in Q4 were almost as big as Q1-Q3 combined.
"We are optimistic about Crozzle's long term potential and see this first full quarter of scale up as early days for the game. UA looks particularly strong on iOS, and there is a big potential for growth when we get Android to scale in a better way. We continue to believe that this is another evergreen game in our portfolio that will create value for MAG many years into the future.
"The activity in our New Games department continues at a high pace. Our common platform for game development is improving every month as all new games contribute to making the platform better. As planned and communicated in Q3, we put two new games out for market testing during Q4 and continue testing and development of those games in Q1. Our formula for new games relies on small, fast teams, leveraging our new platform. Given how well it works, we expect more new games to enter testing phases during H1.
"We see the strong revenue and ARPDAU growth, an exciting pipeline of new games and the successful scale up of Crozzle as a testament to our teams' hard work. When added to the company's strategic move to a platform based approach, we believe these combined elements to be a winning formula. I want to thank our shareholders for your interest in our journey and to all people at MAG for your dedicated work to take us to the next level as a game maker.
"With Crozzle's early success, a growing pipeline of new games, and a platform that makes every team stronger, we have every reason to believe in an exciting future for MAG," says Daniel Hasselberg, CEO of MAG Interactive.
Summary of the period September 2024 - August 2025 (12 months):
Presentation & Report
On October 22, 2025 at 10:00 CET, CEO Daniel Hasselberg and CFO Magnus Wiklander will present the Interim Report live on Twitch. The presentation is held in English. Link to the Twitch feed www.twitch.com/maginteractive
Daniel Hasselberg will also take questions on the social media platforms X and Bluesky during the course of the day, write on X to @d_hasselberg or @maginteractive, or to @mag-official on Bluesky. For more information and to read the full report please visit https://www.maginteractive.com/investors/investor-relations/reports/.
This disclosure contains information that MAG Interactive is obliged to make public pursuant to the EU Market Abuse Regulation (EU nr 596/2014). The information was submitted for publication, through the agency of the contact person, on "Innehållet inom klamrarna kommer ersättas med rätt tid och datum vid utskickstillfället">22-10-2025 08:00 CET.