contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Martela designs, implements and maintains work environments. The product portfolio is broad and consists of chairs, sofas, tables, storage and other office accessories. In addition, a wide range of services are offered, including ergonomic guidance, office interior design, design, needs analysis and premises maintenance, as well as removal and recycling services. The company is headquartered in Helsinki.

Martela’s share target prices sound theatrical. A target price of €0.70 means a market capitalization of €3.2M, and a target price of €0.50 is a market capitalization of €2.3M. If the communication were changed to be market-cap-based, it could go as follows: “The analyst estimates Martela’s market capitalization to be 2 million instead of the previous 3 million.” Sounds a bit sarcastic when put like this. Martela could be asked how much they estimate various short-term financing facilities (e.g., through factoring) could be available, from which one can calculate how many quarters of negative cash flow the company can withstand before bankruptcy. The company’s valuation should be based on assessing the bankruptcy risk and the turnaround in earnings.

Here is a fresh company report from Thomas on Martela following a negative profit warning. Martela issued a sharp negative profit warning, due to which we have lowered our forecasts. The profit warning was a clear disappointment, as the seasonally important Q4 is expected to be markedly weak and the company’s liquidity situation appears more challenging than before. We lower our target price to 0.5 euros (previously 0.7 eur) and reiterate our sell recommendation.                   Inderes              Martela: Syklinen elpyminen jäi lähtötelineisiin - Inderes    Martela antoi rajun negatiivisen tulosvaroituksen, jonka myötä olemme laskeneet ennusteitamme.

Expected result again. I think I’ll get rid of the last few shares while I can still get some money for them. I really don’t understand why I’ve kept them at all  However, this is no surprise, considering the company’s communication:  Even the Finnish headline is bleak, but the English is already utterly poor, and the sentence could even be understood to mean that Martela would lower its guidance to gain profit  Just ‘Martela lowers its guidance for 2025’ would have been enough. /rant (sorry)

Thomas has prepared a new company report on Martela after the Q3 results were released.   Martela’s Q3 report fell short of our expectations due to weak development in new orders. However, supported by cost savings, the company improved its earnings level. In our view, the stock’s risk profile turns very high again due to the indebted balance sheet and capital needs at the beginning of next year. We lower our recommendation to sell (previously reduce) and cut our target price to EUR 0.7 (previously EUR 0.85).                   Inderes              Martela Q3'25: Alkuvuoden vauhti hyytyi - Inderes    Martelan Q3-raportti jäi odotuksistamme uusien tilausten heikon kehityksen takia.

Here are Thomas’s quick comments on the Q3 results.   In Martela’s Q3 report, declining orders were the key surprise, leading to weaker revenue and profitability than our expectations. Driven by cost savings and an improved gross margin, the company was able to improve its profitability compared to the reference period. Based on the subdued order development in the Q3 report, we see downward pressure on our forecasts. The guidance indicating an operating profit settling around zero does not enable positive cash flow or strengthening of the challenging balance sheet position. Consequently, it is critical for the investment story that the company is able to improve its profitability through revenue growth.                   Inderes              Martela Q3’25 -pikakommentti: Tilauskehitys jäi heikoksi - Inderes    Martelan Q3-raportissa laskuun kääntyneet tilaukset olivat keskeisin yllätys, mikä johti odotuksiamme heikompaan liikevaihtoon ja tulostasoon.

Thomas has given his preliminary comments as Martela publishes its Q3 results on Wednesday.  Recent years have been very challenging for Martela and the entire office furniture market due to economic uncertainty and customers’ postponed investment decisions. Since the latter half of last year, Martela has communicated signs of recovery in its target market, and this has been clearly visible in the company’s development during the beginning of the year. We expect the recovery of the target market, the release of pent-up demand from recent years, and the company’s efforts to streamline its cost structure to have significantly boosted Martela’s Q3 figures compared to the reference period. In connection with the report, we identify the possibility of raising the current year’s guidance, provided that the company’s Q3 figures meet our expectations.                   Inderes              Martela Q3’25 -ennakko: Edellytykset loistavalle kehitykselle - Inderes    Odotamme kohdemarkkinan elpymisen, viime vuosina patoutuneen kysynnän purkautumisen ja yhtiön työn kulurakenteensa tehostamiseksi nostattaneen Martelan lukuja.

Yle had an interesting story about the Finnish furniture industry. Industry players accuse Martela’s competitor, Isku, of manipulating public procurement tenders and the state’s joint procurement company Hansel of silently condoning the matter. Last December, Isku was excluded from the list of reliable operators of the state’s joint procurement company Hansel due to a poor credit rating and debts. According to the article, Isku, however, still participates in tenders through the new company Isku Spaces, enabled by its better credit rating. According to Hansel, an overly complex procurement law can hinder good public procurements.  As an interesting tidbit, an unnamed competitor had described Isku, which is facing financial difficulties, with the words “too big to fail” in the context of public sector furniture procurements.  https://yle.fi/a/74-2018568

Martela

 Person subject to the notification requirement Name: Hoppu, Kristiina Position: Other senior manager Issuer: Martela Plc LEI: 743700M4EIEVD61PNN55 Notification type: INITIAL NOTIFICATION Reference...

Person subject to the notification requirement Name: Hoppu, Kristiina Position: Other senior manager Issuer: Martela Plc LEI: 743700M4EIEVD61PNN55 &nbsp; Notification type: INITIAL NOTIFICATION Reference number: 743700M4EIEVD61PNN55_20230426154057_46 &nbsp; Transaction date: 2023-04-26 Venue not applicable Instrument type: SHARE ISIN: FI0009900385 Nature of the transaction: RECEIPT OF A SHARE-BASED INCENTIVE &nbsp; Transaction details (1): Volume: 2821 Unit price: 0.00 EUR &nbsp; Aggregated transactions (1): Volume: 2821 Volume weighted average price: 0.00 EUR &nbsp; Martela PLC Kalle Lehtonen CFO tel +358&nbsp;400&nbsp;539 968 Distribution Nasdaq OMX Helsinki Key news media www.martela.com Martela is a Nordic leader specializing in user-centric working and learning environments. We create the best places to work and offer our customers the Martela Lifecycle solutions which combine furniture and related services into a seamless whole. <img src="https://www.globenewswire.com/newsroom/ti?nf=MTAwMDgwNjU1MyM0MDE1MzMyOTAjMjA5NTE1NQ=="> <img src="https://ml-eu.globenewswire.com/media/M2Q1ZWEyZWYtNGY3YS00OGNiLTliMTEtNjIyM2QzMDgwOTg2LTExMDY3MjY=/tiny/Martela-Oyj.png">