New store concept - KappAhl Kids makes an entrance
KappAhl Kids is the fashion chain's second free-standing concept, after Newbie Store. The store will be showcasing the entirety of KappAhl's popular children's range, and it will also offer access to KappAhl's full assortment, via Shop Online in Store and Click&Collect.
"Physical stores will continue to be an important distribution channel for KappAhl. We want to get closer to our customers, and having a flexible store portfolio means that, when we find the right store location, we can easily choose which concept is most attractive for that specific location. Be that KappAhl as a whole or just Kids, for example. A scalable KappAhl, if you like," says Andersson.
About KappAhl Kids
KappAhl's children's assortment is well known for its quality as well as practicality. The Kids store will stock KappAhl's entire children's assortment, including Newbie, in sizes 44 to 170. The garments are developed by KappAhl's designers to be worn time and time again, until it's time for them to become someone else's favourites. Today, over eighty per cent of the children's assortment is labelled as sustainable, a figure that will continue to increase with time.