contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  createdAt
  changedAt
  isPremium
  authors {
    __typename
    name
    pageUrl
    id
  }
  companies {
    name
    pageUrl
    id
  }
  tags {
    name
    id
  }
  ... on Video {
    liveTime
    videoUrl
    videoEmbedUrl(location: "inderes")
  }
  ... on Webcast {
    liveTime
    videoUrl
    videoEmbedUrl(location: "inderes")
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
      researchContentUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


puuilo-plc-will-publish-its-q1-2026-business-review-on-11-june-2026

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

changedAt

Puuilo operates in the retail sector. The company operates and manages several stores and trading locations. The range is broad and includes household and pet products that are resold under its own or other brands. Customers mainly consist of private players around the global market. The largest presence is found in Finland.

Jämsä has long traditions in discount retail, as “Hills Have Eyes” style retail brands like Löytötex and Tarvikekeskus have survived through various cycles. Now that modern times have finally reached north of Kuhmoinen, why leave everything to Tokmanni. Rusta or Jula will hardly be opening at the same intersection anytime soon.                   iltalehti.fi              Halpaketjun konkurssimyynnissä kaaos: ”Pitää valitettavasti paikkansa”    Maksujärjestelmä ei toimi, eikä kortilla voi maksaa.

Q.E.D.  A month ago, I wrote that Puuilo’s expansion has 3 strategic directions (domestically): opening in current locations, opening in new and small locations, or seeking growth inside Ring III/I. This past week’s news are typical examples and, in my opinion, validate my logic:   Turku, where it’s 5 km to the nearest old store. The stores’ catchment areas overlap with 100% probability. It remains to be seen whether the Raisio store’s sales will drop by 15%, 20%, or 30%, and by what % the Raisio store needs to cut costs to maintain profitability? In summary - in the Turku region, Puuilo’s sales will grow by ~20% and costs by ~25%.   Jämsä, which has 12,000 inhabitants in the urban area. New euros for Puuilo, yes, but volume and profitability are lower than average. Yes, the rent is slightly cheaper. But 3/4 of a store’s expenses are not flexible in Puuilo’s primarily self-service-based concept, and therefore a store with lower-than-average volume lowers profitability. Personnel costs in a discount-retail-self-service concept are not as volume-flexible as people think. Most customers serve themselves, and for 90% of opening hours, the staff (= cashier) is not the “bottleneck” - and during those rush hours, the self-service checkout pays for itself. For 260 days a year, every Puuilo in Finland has minimum manning during morning and day shifts. Additionally, in small towns, some investments and costs are more expensive than in Helsinki, Turku, and Tampere: property maintenance, security, cash transport, marketing, logistics… Of course, as a Tokmanni owner, I would be even more worried, as Puuilo moving in next door in Jämsä will surely take 20-30% of their revenue. And due to Tokmanni’s market saturation, they have the highest probability of competitor-cannibalization.     Regarding competitors, @Rahastosijoittaja, I think you are right. It is hard to see the discount retail market growth giving everyone “new apples in equal shares.” Growth is taken from competitors.  Biltema has stated they will open 12 new department stores (in addition to renovating old ones) Rusta has opened/is opening about 10 stores within a year Jula has opened/is opening in Lappeenranta, Porvoo, Oulu, Konala, Tammisto, Pirkkala, Ylöjärvi, Joensuu…  In fact, one could reasonably argue that the easy years of discount retail in Finland 2020-2026 will soon be over and the real competition is only just beginning. Not forgetting that many “new” tough international discount retail competitors have just opened / are considering the Nordic countries… I stand by my position and forecast: 2026 LfL growth will be increasingly challenging, 2027 will show the first signs in the results, and by 2028 at the latest, the P/E will find a fairer level around 17. Which, mind you, is not bad either.

Espoonlahti Puuilo opens on May 28th.                   puuilo.fi              Puuilo Espoo, Espoonlahti                               Puuilo has started the construction of a new store in Jämsä. The opening is scheduled for early 2027:                  Jämsän Seutu – 21 May 26              Yritykset | Puuilo avaa myymälän Jämsään alkuvuodesta 2027    Puuilo laajentaa myymäläverkostoaan ja avaa myymälän Jämsään alkuvuodesta 2027.                             Press Release  The store will be located at the same intersection area as Tokmanni and St1, making it easily accessible for customers. The store to be opened is approximately 3,000 square meters in size, and construction work has already begun.

New CFO found from within Puuilo: PUUILO PLC, STOCK EXCHANGE RELEASE, 18 May 2026 at 09:30 M.Sc. (Econ.) Annu von Weymarn has been appointed as Puuilo’s Chief Financial Officer (CFO) and a member of the Management Team. The appointment takes effect immediately. Von Weymarn has been with the company since 2019. She has served as the company’s interim CFO since 1 January 2026, and prior to that, as Head of Financial Controlling. Before joining Puuilo, von Weymarn worked as an IFRS specialist and an auditor.

This new location is an excellent business site in many ways; a huge volume of cars drives past daily, unlike, for example, at the Raisio store. Located along the main road, it offers great visibility and large parking facilities.

Puuilo to open a store in Turku PUUILO PLC, PRESS RELEASE, 18 May 2026 at 07:30 AM Puuilo is expanding its store network and will open a store in Turku by early 2027 at the latest. The store will open in the former RTV property at Satakunnantie 162, and the property will be renovated to suit Puuilo’s needs. The new store will follow Puuilo’s current concept, comprising approximately 3,000 m² of retail space and Puuilo’s comprehensive range of around 30,000 product items. Upon opening, the store will employ approximately 13 people, and recruitment will begin during the current year.  The Raisio store is indeed very close, about 5 km away.

Let’s hope this goes better than it did with the wellness chain Life, which ended up in bankruptcy. Not that it was necessarily Venetia’s fault. Apparently, the last year and a half has been spent as a sales manager at Coop (Östra) following the Life adventure. Venetia led Life’s Swedish operations (Country Manager) for a couple of years from 11/2022 to 11/2024, and before that, served as Country Sales Manager in Finland for just over two years.

Puuilo

PUUILO PLC, INVESTOR NEWS, 1 June 2026 AT 10:00 a.m.Puuilo's Business review Q1 2026 (February – April 2026) will be published on 11 June 2026 at approximately 8.30 am EEST.The report will be...

PUUILO PLC, INVESTOR NEWS, 1 June 2026 AT 10:00 a.m.Puuilo's Business review Q1 2026 (February – April 2026) will be published on 11 June 2026 at approximately 8.30 am EEST.The report will be presented to analysts, investors and the media in English at 10:00 a.m. EEST and in Finnish at 11.30 a.m. EEST on the same day by Puuilo’s CEO Juha Saarela and CFO Annu von Weymarn.The conference call in English can be followed at <a href="https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpuuilo.events.inderes.com%2F2026-q1-results&amp;data=05%7C02%7Canu.rahko%40puuilo.fi%7C5383f693ae9a4cf7572f08deb25b89a1%7Ce0e0f0b928e44d518886cd61430dedef%7C0%7C0%7C639144303372389085%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=it6YT98p%2BriwV%2Bx2ctjrTYVjklIqAJPKHiK%2BChIYZwQ%3D&amp;reserved=0">https://puuilo.events.inderes.com/2026-q1-results</a>. Asking questions requires participation in the conference call. You can access the teleconference by registering on the link <a href="https://events.inderes.com/puuilo/2026-q1-results/dial-in">https://events.inderes.com/puuilo/2026-q1-results/dial-in</a>. After the registration you will be provided phone numbers and a conference ID to access the conference. If you wish to ask questions, please, dial *5 on your telephone keypad to enter the queue.The webcast in Finnish can be followed at <a href="https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpuuilo.events.inderes.com%2Fq1-2026&amp;data=05%7C02%7Canu.rahko%40puuilo.fi%7C5383f693ae9a4cf7572f08deb25b89a1%7Ce0e0f0b928e44d518886cd61430dedef%7C0%7C0%7C639144303372412541%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=2MS2GX5uzre3SK1WkCHsM%2BGiKTgmNzVlLO3M1565iN8%3D&amp;reserved=0">https://puuilo.events.inderes.com/q1-2026</a>. During the event, it is possible to ask questions through chat function. Questions can also be sent in advance by e-mail to ir@puuilo.fi.Recordings of both events will be available later the same day at Puuilo's Investors website at <a href="https://www.investors.puuilo.fi/en/investors/reports_and_presentations">https://www.investors.puuilo.fi/en/investors/reports_and_presentations</a>. PUUILO PLC Annu von Weymarn, CFO Mob. +358 40 749 0271 Email: ir (@)&nbsp;puuilo.fi&nbsp;