contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


puuilo-plcs-updated-long-term-financial-targets-for-the-strategy-period-2024-2028

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Puuilo operates in the retail sector. The company operates and manages several stores and trading locations. The range is broad and includes household and pet products that are resold under its own or other brands. Customers mainly consist of private players around the global market. The largest presence is found in Finland.

OP also moved to an Accumulate recommendation (Reduce) and maintained the target price at 14.50 euros.  Despite a slight Q3 earnings disappointment, the company is still progressing in the right direction in Finland and is successfully implementing its strategy.  The moderation of valuation multiples relative to our almost unchanged earnings estimates has improved the risk/reward ratio, and in our opinion, the valuation now offers a better entry point into a high-quality growth story than before.

Puuilo opens its third store in Jyväskylä: Puuilo Opens a New Store in Vaajakoski, Jyväskylä PUUILO PLC, PRESS RELEASE, December 11, 2025, at 8:00 AM Puuilo will open a new store in Vaajakoski, Jyväskylä, in spring 2026. The store will be located on Haapaniementie, in the premises of the current Marine machinery store. Marine will move to adjacent premises on the same plot. The retail space will undergo renovations, during which a garden store will also be built. The store will employ approximately 15 people upon opening, and recruitment will begin early next year.

Arttu says hello to the table, because here’s a new company report from Puuilo after Q3.  Puuilo reported a well-anticipated result with revenue and profit growing at a good 10% rate. We still see the company’s long-term growth and value creation potential as strong, in addition to which the stock’s valuation has also moderated. We raise our recommendation to add (previously reduce) and reiterate our target price of 14.5 euros. Quoted from the report: Cash flow at a healthy level, and balance sheet in strong condition For Q1-Q3, the company has accumulated 65 MEUR in cash flow, which is an increase compared to the reference period (44 MEUR) due to higher profit. Precise figures for calculating free cash flow are not provided in the Q3 report, but the investment pace for the current year has been moderate. With the expanded store network, rental payments have naturally increased, but free cash flow is likely still at a healthy level. Puuilo’s good balance sheet position is reflected by a net debt/EBITDA ratio (IFRS 16 adj.) of 0.5x, while the company’s self-imposed upper limit is 2.5x. This also secures financing for a faster growth pace (e.g., internationalization or acquisitions) if needed. So far, however, the company has been able to expand through self-financing, which reflects the business model’s strong cash flow profile and low investment needs.                   Inderes              Puuilo Q3'25: Paluu kasvutarinan kyytiin - Inderes    Näemme yhtiön pitkän ajan kasvu- ja arvonluontiedellytykset edelleen vahvoina, joiden lisäksi myös osakkeen arvostus on maltillistunut.

Arttu interviewed Puuilo’s CEO Juha Saarela regarding Q3.                    Inderes              Puuilo Q3'25: Odotusten mukaista kehitystä - Inderes    Aika: 10.12.2025 klo 15.22 Puuilon Q3:n numerot osuivat odotuksiimme etenkin tuloksen osalta. Myynnin ripeän kasvun taustalla vaikutti ennätysnopea myymäläverkoston laajentumistahti. Puuilon toimitusjohtaja Juha Saarela haastattelussa.                             Topics: 00:00 Introduction  00:10 Q3 development  00:46 Average purchase decreases  03:20 Online sales  05:24 Profitability weakened  06:19 New stores at a record pace  08:30 Changes in the competitive environment  10:45 Guidance refined

In my opinion, the guidance looks cautious (the midpoint means approximately 0-growth in adj. EBITA for Q4). There might, of course, be a reason for it, if consumer demand is indeed weak. We’ll see then. If the gross margin had been under pressure, I would be more concerned.

The market seemed to have predicted a positive surprise for Puuilo, which resulted in a negative share price reaction. I personally don’t see any business weakness in the big picture. Feel free to challenge. I wouldn’t be worried about the decline in online sales. In @Arttu_Heikura’s interview, this was justified, for example, by the fact that stores have opened in smaller localities, which has enabled direct store visits. And as stated, there is often an immediate need for the product.

Impressive figures from Puuilo, however, the market situation is genuinely challenging. When the company achieves such results during a downturn, what can be expected when the economy has tailwinds? I personally visit Puuilo weekly; there are always plenty of customers, and finding a parking spot is often difficult. The price perception is affordable, but there are indeed products that are very expensive; the exorbitant profit margin must come from somewhere. This is a top company on par with Harvia; a small dip in the share price doesn’t matter.

Puuilo

PUUILO PLC, STOCK EXCHANGE RELEASE, 22 APRIL 2024 at 8.30 EESTPuuilo Plc’s updated long-term financial targets for the strategy period 2024 – 2028In the upcoming strategy period, Puuilo will...

PUUILO PLC, STOCK EXCHANGE RELEASE, 22 APRIL 2024 at 8.30 EESTPuuilo Plc’s updated long-term financial targets for the strategy period 2024 – 2028In the upcoming strategy period, Puuilo will continue its growth in Finland and aims for a network of more than 70 stores by the end of financial year 2028 (ends January 2029). The goal is to open an average of 5 – 6 stores per year. By increasing like-for-like sales and opening of new stores, Puuilo aims for net sales of above EUR 600 million and adjusted EBITA above EUR 105 million by the end of financial year 2028 (ends January 2029).&nbsp;<table><tbody><tr><td>&nbsp;</td><td align="right">Updated strategy period 2024 – 2028</td><td align="right">Previous strategy period 2021 – 2025</td></tr><tr><td>Net sales</td><td align="right">above EUR 600 million by the end of financial year 2028</td><td align="right">above EUR 400 million by the end of financial year 2025</td></tr><tr><td>EBITA margin (%)</td><td align="right">Adjusted EBITA margin above 17 %</td><td align="right">Adjusted EBITA margin between 17 – 19%</td></tr><tr><td>EBITA EUR</td><td align="right">Adjusted EBITA above EUR 105 million</td><td align="right">&nbsp;</td></tr><tr><td>Profit distribution*</td><td align="right">at least 80% of the net income</td><td align="right">&nbsp;</td></tr><tr><td>Dividend policy</td><td align="right">&nbsp;</td><td align="right">at least 80 % of net income</td></tr><tr><td>Leverage**</td><td align="right">Net debt to adjusted EBITDA below 2.0x</td><td align="right">Net debt to adjusted EBITDA below 2.0x</td></tr></tbody></table>* Puuilo aims to distribute at least 80 % of net income each financial year to its shareholders**Including IFRS 16 lease liabilities&nbsp;Investor DayPuuilo will have an Investor Day to analysts and other capital markets and media representatives which will be held on April 23, 2024, at 13.00 EEST – 15.00 EEST in Helsinki, Finland. A separate invitation to the event has been published on 28 March 2024. In the event Puuilo’s management will present company’s business operations and updated strategy.You can follow the live, free-to-view webcast at https://puuilo.videosync.fi/2024-investor-day. The recording of the presentation and the materials presented at the event will be available later after the event on the company's investor website at investors.puuilo.fi. The presentation language of the event and materials are in English.&nbsp;PUUILO PLCFor further information, please contactJuha Saarela, CEO, puh. 050 409 7641Ville Ranta, CFO, puh. 040 555 4995Email: ir (@) puuilo.fiPictures for media: <a href="https://www.puuilo.fi/medialle">https://www.puuilo.fi/medialle</a>.

	Updated strategy period 2024 – 2028	Previous strategy period 2021 – 2025
Net sales	above EUR 600 million by the end of financial year 2028	above EUR 400 million by the end of financial year 2025
EBITA margin (%)	Adjusted EBITA margin above 17 %	Adjusted EBITA margin between 17 – 19%
EBITA EUR	Adjusted EBITA above EUR 105 million
Profit distribution*	at least 80% of the net income
Dividend policy		at least 80 % of net income
Leverage**	Net debt to adjusted EBITDA below 2.0x	Net debt to adjusted EBITDA below 2.0x