contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


synsam-group-synsam-scales-up-its-swedish-production-launches-the-brand-alicia-lind

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Synsam operates in the optical industry and focuses on the sale of glasses, contact lenses and accessories. The company's products are aimed at private individuals who need vision correction and fashion accessories. The business is primarily concentrated in the Nordic region, with a main presence in Sweden, Norway and Finland. Synsam was founded in 1968 and is headquartered in Stockholm, Sweden.

I think Synsam is flying a bit under the radar. Aging population, subscription-based service. The story is progressing nicely  I don’t feel the need to trim my position after these results. Denmark needs to start working as a market. It stands out a bit negatively among the other Nordic countries.

Ja vaan jatkuu                   Inderes              Synsam Group's Year-end report 2025 - Inderes    A strong fourth quarter and record earnings for 20251 October-31 December 2025 Net sales increased to SEK 1,784 million (1,631), up 9.4 percent. Organic growth increased to 11.4 percent (10....                             1 October-31 December 2025  Net sales increased to SEK 1,784 million (1,631), up 9.4 percent. Organic growth increased to 11.4 percent (10.1) Net sales from spectacles subscriptions increased 10.4 percent (15.6) The gross margin was 76.5 percent (77.2) EBITDA rose to SEK 426 million (387) and the EBITDA margin was 23.2 percent (23.3) EBITA increased to SEK 246 million (219) and the EBITA margin increased to 13.4 percent (13.2) EBIT increased to SEK 215 million (186) and the EBIT margin increased to 11.7 percent (11.2) Cash flow from operating activities increased to SEK 308 million (42) Net debt amounted to SEK 2,975 million at the end of the period, compared with SEK 3,002 million at year-end 2024. Synsam’s share buy-back programme negatively impacted net debt by SEK 262 million in 2025 Profit after tax increased to SEK 123 million (76) Earnings per share before and after dilution increased to SEK 0.85 (0.51)  1 January-31 December 2025  Net sales increased to SEK 7,065 million (6,435), up 9.8 percent. Organic growth increased to 11.4 percent (9.2) Net sales from spectacles subscriptions increased 10.4 percent (13.4) The gross margin was 74.2 percent (75.3) EBITDA rose to SEK 1,689 million (1,595) and the EBITDA margin was 23.5 percent (24.5) EBITA increased to SEK 991 million (957) and the EBITA margin was 13.8 percent (14.7) EBIT increased to SEK 862 million (819) and the EBIT margin was 12.0 percent (12.6) Cash flow from operating activities increased to SEK 1,266 million (933) Profit after tax increased to SEK 454 million (366) Earnings per share before and after dilution increased to SEK 3.14 (2.48) The Board of Directors proposes a dividend of SEK 1.80 (1.80) per share  Events after the end of the period  After the end of the period, 755,000 own shares in Synsam have been purchased for SEK 49 million under the previously communicated share buy-back programme with the aim of adjusting the company’s capital structure  President and CEO Håkan Lundstedt comments: "The fourth quarter delivered clear proof of Synsam’s strength, with robust growth, improved EBIT and a stronger market position. Organic growth for the Group during the quarter was 11.4 percent and like-for-like growth was 9.1 percent, in a consumer market that largely remained cautious. In 2025, organic growth amounted to 11.4 percent and the EBIT margin was 12.0 percent, which is within the range for our medium-term financial target. Our consistent focus on the customer, ability to innovate and competitive offering led to both growth and profitability, confirming the direction of our strategy. Continued strong development in subscriptions and the cash business  Net sales from the Synsam Lifestyle spectacles subscription increased 10.4 percent during the quarter. The number of customers with spectacles subscriptions amounted to approximately 756,000 (approximately 703,000) at the end of the quarter, a net increase of 7.5 percent in the customer base in line with our announced ambition. The total number of subscription customers (spectacles and contact lenses) amounted to approximately 901,000 (approximately 840,000) on 31 December 2025. With high levels of customer satisfaction and loyalty, subscriptions remain a key engine of stable, profitable growth. Growth in net sales for the cash business increased 8.2 percent for the quarter compared with the corresponding period previous year. This shows that our concept continues to attract customers to both of our businesses, throughout the entire Nordic region. Strong growth in three out of four markets  Sweden, our most important market, posted strong organic growth of 11.2 percent in the fourth quarter and the gross margin improved. Synsam EyeView contributed to increased availability. The EBIT margin for the quarter declined somewhat compared with the previous year. Organic growth in Norway amounted to 8.6 percent for the quarter and the EBIT margin improved. Synsam EyeView also contributed to increased availability in Norway. Finland had another strong quarter, with organic growth of 27.1 percent in a highly competitive market. The segment also generated a higher gross margin and an improved EBIT margin for the quarter. Organic growth in Denmark was negative 2.1 percent for the fourth quarter. We are taking actions to address the change in credit legislation that impacts new sales of Lifestyle subscriptions and, since the first quarter of 2025, also extensions. The number of establishments is ahead of plan for 2024-2026  Our establishment goal for 2024-2026 is 90 new stores. Synsam established 24 new stores during 2025, five of which were established during the fourth quarter. With a total of 70 stores established in 2024 and 2025, we are ahead of schedule. In the first quarter of 2026, we plan to open three to five new stores. Our new stores are quickly achieving profitability thanks to strong concepts and well-developed method for analysis, location selection and establishment. Our increased focus on smaller towns has proven successful. We are quickly seeing clear demand and building loyalty early on while also benefiting from more competitive rent levels. This gives a positive effect on both growth and profitability. We continue to see great potential for establishing stores in smaller towns. Important progress in 2025  The full implementation of Synsam EyeView in Sweden was an important milestone, with the service now fully implemented in both Sweden and Norway. This is a key part of our technological strategy, as it increases capacity and availability, strengthens our eye health offering and enables more eye examinations, including on evenings and weekends. Approximately 20 percent of the eye examinations carried out in Sweden and Norway during the fourth quarter used Synsam EyeView, and that number continues to rise. In the autumn, we took an important step in our innovation agenda when Synsam launched smart glasses, a new concept where spectacles and AI are interwoven, from leading brands like Ray-Ban Meta and Oakley Meta, as well as our new product Nuance: smart glasses with hearing enhancement for individuals who want to hear better in their daily lives without traditional hearing aids. Sales of smart glasses are not included in our target for organic growth. They represent a new product area with excellent future potential. Our ambition is clear: Synsam will take a leading position in smart glasses in the Nordic region. To meet growing online demand, we established Synsam’s new e-commerce warehouse during the year. The establishment was completed according to plan and without any impact on operating activities or customer deliveries. The investment strengthens our long-term capacity and efficiency, enabling better service to customers across the entire Nordic region. Synsam Group’s Made in Sweden portfolio continues to grow. During the year, the new brand Isa Nord™ and a new collection from Peter Forsberg was launched. By owning the entire chain, from design and production to sales in our own stores, we become more competitive and expand our customers’ range of choices. Since the production and innovation centre in Frösön opened in 2022, Synsam Group has established itself as the leading spectacles manufacturer in the Nordic region. The factory is profitable and produced 100,000 number of frames in 2025. Our expected production for 2026 is 200,000 number of frames. After the end of the period, we have launched another collection, the new spectacle brand Isak V™, which is produced in Frösön. We also launched Lifestyle 6.0 during the fourth quarter, a more flexible and developed subscription solution to reflect a greater freedom of choice and to include the option of smart glasses. This improves the relevance of the subscription service and increases our ability to meet changing customer needs. Demand for second-hand spectacles continues to grow, not least among customers who are looking for affordable and sustainable style options. During the year, we integrated second-hand frames directly into the ordinary assortment offered in all of Synsam’s stores. This makes it easier for more customers to choose fashionable, sustainable frames at a lower price under the same roof as the rest of Synsam’s offering. Following a strong end to 2025, we can now look back on a year in which Synsam continued to position itself as the leading optical retail and eye health provider in the Nordic region. Our growing customer base, strong cash business, quick profitability in new stores and continued technological developments have provided us with a strong foundation. In 2026, we will focus on continuing to scale up our subscriptions, increasing our capacity in eye examinations through Synsam EyeView, accelerating our position in smart glasses and continuing to expand the store network. All this will be implemented while maintaining discipline in terms of profitability. We are entering 2026 with strengthened momentum and high confidence."

Synsamin myynnin ja liikevoiton vahva  kasvu jatkui:                   Inderes              Synsam Group's Q3 report 2025 - Inderes    Continued strong growth in sales and EBIT1 July-30 September 2025 Net sales increased to SEK 1,731 million (1,559), up 11.0 percent. Organic growth totalled 12.4 percent (9.5) Net sales from...                             1 July-30 September 2025  Net sales increased to SEK 1,731 million (1,559), up 11.0 percent. Organic growth totalled 12.4 percent (9.5) Net sales from spectacles subscriptions increased 10.8 percent (11.0) The gross margin was 73.1 percent (73.9) EBITDA rose to SEK 418 million (381) and the EBITDA margin was 23.9 percent (24.1) EBITA increased to SEK 239 million (220) and the EBITA margin was 13.6 percent (13.9) EBIT increased to SEK 207 million (187) and the EBIT margin was 11.8 percent (11.8) Cash flow from operating activities amounted to SEK 235 million (238) Net debt amounted to SEK 3,088 million (2,733) at the end of the period, compared with SEK 3,002 million at year-end 2024. Synsam’s share buy-back programme has negatively impacted net debt by SEK 262 million in 2025 Profit after tax increased to SEK 130 million (66) Earnings per share before and after dilution increased to SEK 0.90 (0.44)

Let’s raise this one too:                   Inderes              Synsam Group: Resolution to exercise the authorization to repurchase own...    Today, the board of directors of Synsam AB (publ) ("Synsam" or the "Company") has, pursuant to the authorization provided by the annual general meeting held on 23 April 2025, resolved to acquire...                             Synsam starts share buybacks   The Company may not repurchase more than such number of shares which entails that the total number of own shares held by the Company at any given time exceeds 10 per cent of the total number of shares in the Company. The maximum purchase amount is MSEK 160.    The purpose of the repurchases of shares under the share buy-back program is to adjust Synsam’s capital structure by reducing its share capital. Accordingly, the board of directors intends to propose to the 2026 annual general meeting that the repurchased shares are redeemed.

Synsamin orgaaninen kasvu vahvaa, mutta ongelmat Tanskassa jatkuivat. Strong organic growth and continued focus on increased long-term profitability                   Inderes              Synsam Group's Q2 report 2025 - Inderes    Strong organic growth and continued focus on increased long-term profitability 1 April-30 June 2025 Net sales increased to SEK 1,841 million (1,723), up 6.9 percent. Organic growth totalled ...                             1 April-30 June 2025  Net sales increased to SEK 1,841 million (1,723), up 6.9 percent. Organic growth totalled 9.1 percent (9.5) Net sales from spectacles subscriptions increased 8.2 percent (15.1) The gross margin was 73.1 percent (74.3) EBITDA rose to SEK 470 million (469) and the EBITDA margin was 25.0 percent (26.9) EBITA amounted to SEK 299 million (312) and the EBITA margin was 15.9 percent (17.9) EBIT amounted to SEK 267 million (275) and the EBIT margin was 14.2 percent (15.8) Cash flow from operating activities amounted to SEK 413 million (435) Net debt amounted to SEK 3,040 million (2,753) at the end of the period, compared with SEK 3,002 million at year-end 2024. Synsam signed agreements for five-year loan facilities to refinance existing loans. Profit after tax amounted to SEK 114 million (168) Earnings per share before and after dilution totalled SEK 0.79 (1.14)

Synsam’s CEO Håkan Lundstedt bought 10,000 Synsam shares on Tuesday:            Dagens industri – 8 Jul 25              Synsams vd köper aktier för halv miljon    Optikerkedjan Synsams vd Håkan Lundstedt har på tisdagen köpt 10.000 aktier för 55 kronor styck i en affär värd 550.000 kronor. Det framgår av…

Let’s also add a link to the press release:           sttinfo.fi              Silmäasema Oy on hankkinut 6,8 % Synsam AB:n osakkeista | Silmäasema Oy    Silmäasema Oy on hankkinut yhteensä 10 000 000 kpl (6,8 %) Tukholman pörssiin listatun Synsam AB:n osakkeita. Silmäaseman mukaan näkemisen ja silmäterveyden ala tulee kasvamaan seuraavien viiden vuoden aikana enemmän kuin yleisesti arvioidaan....

Synsam

Synsam Group (Synsam) continues to strengthen its Swedish production through the launch of Alicia Lind™, a new eyewear brand designed and manufactured at the company's Production and Innovation...

<div class="abstract">Synsam Group (Synsam) continues to strengthen its Swedish production through the launch of Alicia Lind™, a new eyewear brand designed and manufactured at the company's Production and Innovation Center in Frösön, Jämtland. The launch is part of Synsam's long-term strategy to gradually reshore production, increase control over the value chain, and build an even more resilient business model.</div>With Alicia Lind, Synsam expands its Made in Sweden portfolio and meets growing consumer interest in locally produced quality products at an attractive price point.- House brands and increased local production are key elements of our strategy for profitable growth. By bringing together design, innovation, and production in Sweden, we strengthen our control over the value chain, improve flexibility, and reduce exposure to global supply chain disruptions. At the same time, we are building long-term industrial expertise and creating the conditions for strengthened margins over time, says Håkan Lundstedt, CEO and President of Synsam Group.The Production and Innovation Center in Frösön - increasing control in the value chain Synsam's eyewear factory in Frösön was inaugurated in 2022 as part of the gradual reshoring of production to Sweden. Production volumes have increased annually and amounted to approximately 100,000 frames in 2025. In 2026, production is planned to double to approximately 200,000 frames. The gradual capacity build-up strengthens Synsam's control over the entire value chain, improves delivery precision, and creates economies of scale over time, while contributing to regional employment and Swedish industrial expertise.Alicia Lind™ - new addition to the Made in Sweden portfolio Alicia Lind™ includes 14 ophthalmic acetate frames and six sunglasses, all designed and produced at Synsam's Production and Innovation Center in Frösön. The collection is developed for the modern woman with a sense of style and high quality at an attractive price. The collection will be available in all Synsam stores in the Nordics starting March 12, 2026.About Alicia Lind™ · 14 ophthalmic frames - Made in Sweden · 6 sunglasses - Made in Sweden · Acetate front combined with metal temples · Modern and feminine design language with stylish colors and a distinct design identity · Manufacturing: Frösön, Jämtland · Recommended price: SEK 2,500 (eyeglasses), SEK 1,500 (sunglasses)<div></div>