FinanZero, the leading online credit marketplace in Brazil, this week announced that it has secured a media-for-equity investment of USD 4 mln from Brazilian fund 4Equity. The transaction took place at the same terms and valuation as most recent funding round in FinanZero.
Founded by Swedish entrepreneurs Olle Widén and Kristian Jacobsson alongside Swedish venture studio Webrock Ventures, FinanZero is an online credit marketplace providing millions of Brazilians access to credit from a network of over 80 lenders at the best rates and terms in the market.
4Equity Media Ventures is Latin America’s benchmark media-for-equity fund, and becomes a minority investor in FinanZero as part of the transaction. The partnership with 4Equity should contribute significantly to FinanZero's brand and business growth via significant marketing resource support.
“The agreement with 4Equity will be essential for our growth strategy going forward. Over the past twelve months, we have been preparing our team and platform to scale and accelerate the business in 2024, a year in which we anticipate a substantial market improvement”, says Olle Widén, CEO and co-founder of FinanZero.