First quarter in brief
CEO’s comments
Strong start to the 2026/27 financial year
We have started the 2026/27 financial year in the same way we ended the previous one, with higher revenue and improved profitability.
Revenue amounted to SEK 66.3 million (52.2), an increase of 27%. EBITDA increased to SEK 8.6 million (4.6), up 86.6%, corresponding to an EBITDA margin of 12.9% (8.8%).
First quarter
The growth rate remains strong. In the first quarter of 2025/26, net sales increased by 6.1%. Growth amounted to 23.1% in the fourth quarter of 2025/26 and 27.0% in the first quarter of 2026/27. Even taking into account the relatively weak comparative quarter, the rate of growth remains high.
The gross margin improved to 61.2% (58.0%), driven by a higher share of proprietary brands and focused purchasing activities ahead of the summer campaigns. Combined with continued cost control, this means that an increasing proportion of our revenue growth is translating into earnings.
During the summer, we increased our marketing investments and expanded further into channels that we had previously used only to a limited extent. These initiatives have delivered results and contributed to growth during the quarter. Growth was generated by both of our main brands. Vuxen is a well-established brand in Sweden and accounts for a significant share of our domestic sales, while Woo Me is generating a large part of its growth outside Sweden.
Cash flow and financial position
Cash flow for the period amounted to SEK 16.2 million during the quarter, and cash and cash equivalents amounted to SEK 53.5 million (20.9) at the end of the period. EBITDA per share amounted to SEK 0.77.
Our financial position gives us the flexibility to continue investing in growth, while maintaining the cost discipline that has brought us to our current position.
Launch in Austria
Following the end of the quarter, we launched in Austria, and woome69.at is now operational.
The decision is based partly on the continued strong performance in Germany, where customer demand has demonstrated the market potential for our offering, and partly on clear interest from Austrian customers. As the two countries share the same language, we are able to build on the platform and infrastructure already established in Germany.
The launch represents a natural next step in our European expansion.
Outlook
We enter the second quarter with strong momentum. Our focus is now on preparations for the most important sales period of the year, including Black Week and the Christmas trading season, which we approach with confidence.
Our ambition is to carry the benefits of the summer’s marketing investments into the campaign period and build further on the success achieved last year.
The sexual health category continues to grow and is becoming increasingly accepted across mainstream retail. With scalable logistics, strong cash flow and a business model that has demonstrated its ability to deliver profitable growth, we are well positioned to continue gaining market share as a leading player within sexual health.
For further information
Tobias Fransson, CEO
tobias@vuxengroup.com
Michael Ahlén, CFO
michael@vuxengroup.com
About Vuxen Group
Vuxen Group is a Nordic e-commerce group with a clear focus on sexual health and wellbeing. Through the Vuxen, WooMe and Blushme brands, the Group offers a broad range of carefully selected products within sexual health and wellness. Vuxen Group’s ambition is to make sexual health a natural and enriching part of everyday life.
For more information, please visit www.vuxengroup.com.
Vuxen Group’s shares are listed on Nasdaq First North Growth Market under the ticker VUXEN.
The Company’s Certified Adviser is Eminova Fondkommission AB, +46 8 684 211 10, adviser@eminova.se.