At the end of February next year, ADOORE will open its first store in Gothenburg. The popular Swedish fashion brand is establishing at Södra Larmgatan 13 in the Victoria block. This is a deliberate investment for the expanding brand and an excellent addition to the fashion range right in the heart of Gothenburg.
ADOORE was founded in 2017 by fashion entrepreneur Petra Tungården. After solid experience as editor-in-chief of fashion magazines and a career as a stylist, Petra felt she missed a brand that was fully focused on garments with the female silhouette in focus. She then decided to pursue her dream and design clothes, which are designed by women, for women.
"We are very pleased to welcome ADOORE to Wallenstam and to the Victoria block. It will be a great addition to the area with another popular fashion brand," says Anders Forsling, Chief Account Manager, Commercial at Wallenstam.
ADOORE was founded on the concept that every woman deserves to feel beautiful and confident. The brand is characterized by colorful, handmade prints and flattering details that ensure a perfect fit.
"We are very much looking forward to our opening in Gothenburg and to continue our expansion and give more Gothenburgers the opportunity to test the fit that distinguishes our brand onsite in the store," says Petra Tungården, founder of ADOORE.
ADOORE'S 190 square meter store is located at Södra Larmgatan 13, next to A Days March and Biopalatset. Please visit www.adoore.se for more information about the opening date, events and opening hours.