contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
      researchContentUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


wetteri-oyj-wetterin-ja-astara-finlandin-yhteistyo-syvenee-kia-ja-mitsubishi-edustukset-laajenevat-viidelle-uudelle-paikkakunnalle

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Wetteri is a car dealer based in Finland. The company's business model includes cars from both the luxury and everyday segments. Wetteri also works with repair, maintenance and trade-ins of used cars and heavier vehicles, such as trucks. The company's customer group includes both private individuals and companies. Wetteri is headquartered in Oulu, Finland.

A rare moment of agreement with Thomas. The used car business is such a deeply specialized field that a mere strategy document or the status of a multi-brand dealership is not enough if the core expertise is missing from the organization. The heat of the used car market actually speaks to a rather bleak situation: the sales volume of new cars is so low that a car a couple of years old practically sells for the price of a new one, and still goes. In this environment, differentiating on price advantage or procurement channels is difficult because no one is really making a profit. I wonder, by the way, why the association of car importers hasn’t become more active in presenting clear TCO (Total Cost of Ownership) calculations to revive new car sales, but that’s probably a different discussion. In Wetteri’s case, it would be interesting to see an investment in inspected used cars. The need is genuine: according to a KKV (Finnish Competition and Consumer Authority) study, used car sales are by far the most common reason for consumer contacts, and nearly two out of three vehicle-related matters concern used cars. In Finland, only 4–5 percent of used cars undergo condition inspection, meaning the market is practically unconquered. The industry saying holds true: if a car is in good condition, a technical inspection is nothing but excellent marketing for the seller. In an Excel spreadsheet, it looks like a mere expense item, but experience shows that repair costs can easily save more than double the invested money. However, this requires precisely the expertise and organization that Wetteri seems to be completely lacking in its current structure. The brand selection also presents its own challenge. Volvo and Mercedes are excellent cars in terms of features, but both have known pain points when used: Volvo with battery problems and weaknesses in the ERAD (Electric Rear Axle Drive) all-wheel-drive system, and Mercedes with a manufacturer-imposed repair ban on batteries and new battery pricing that is in no way reasonable for the consumer. It’s no coincidence that car dealerships’ own auctions are full of hybrids, Volvos, and Mercedes – no one wants to take the repair cost risk. Systematic pre-inspection and an open condition report could significantly change this situation and serve as a genuine competitive advantage if the will and skill are found.

Yep. I would have understood the decision better in 2020, but since then, a significant portion of competitors have already shifted their business more heavily toward used cars.  I completely agree with this. During the Capital Markets Day (CMD), I asked the business director in the Q&A how Wetteri aims to differentiate itself from established used car players who have used car sales strongly in their DNA. The business director highlighted the company’s status as a multi-brand house in the background, and through that, Wetteri’s used car trade is made as good as they can make it. However, the intention is not to directly challenge players like Saka and Kamux. (imo a weak claim, as they are competing for the same customers anyway). For some, brand representations can provide a sense of quality, and new car sales undeniably act as a procurement channel for used cars. Historically, however, players focusing purely on used cars have been more profitable than the multi-brand houses enjoying those advantages, and the benefits of the multi-brand model’s procurement channel shrink as the used car business grows.

I have to ask out loud: on what grounds was the used car business placed at the strategic core if the market challenges were already clearly visible back then? Now we hear that the market situation came as a surprise. But what exactly was the surprise? The problems in the used car market didn’t emerge in three months – they already existed when the strategic guidelines were established. The effects of VAT speculation on market prices are no secret, yet the move was made without a clear answer as to how Wetteri specifically differentiates itself in this arena. The used car business is a demanding discipline. It requires deep pricing expertise, rapid inventory management, and years of experience with the specific dynamics of this market. These aren’t things that are built with a strategy document – they are built by the people and their expertise. The results obtained so far do not provide very strong evidence that this expertise is already in-house. Of course, implementing a strategy takes time, but the direction and execution should still be visible at an early stage. Hopefully, management can demonstrate concretely in the coming months that there is more to this than just a good idea on paper.

I would summarize this into two points: the company’s actions to streamline operations and the potential for market recovery. Starting with the first, Wetteri has an ongoing program aimed at 4 MEUR in cost savings, and in addition, another program aimed at an 8 MEUR improvement in results. These programs have caused various costs, which is why Wetteri’s current earnings performance does not reflect its normalized level. Admittedly, estimating the normalized level is very challenging when the performance level in recent years has been what it has been, and profitability will increasingly rely on the used car business (where the company’s public track record is generally weak) instead of the sold Wetteri Power business. On an Excel sheet, the profitability improvement broken down by the company works very straightforwardly, but unfortunately, various programs easily overlook real-life multiplier effects, such as the resulting changes in organizational operating models and employee motivation. You are absolutely right that a 2% EBIT margin would be a high level in the industry right now. The profitability level of the industry is generally weak at the moment, and I am inclined to believe there is room for it to recover along with the Finnish economy. Attached are the relative EBIT margins of key competitors in recent years.  In 2024, the median EBIT% of the sample was 1.8%, while in 2017–2022 it was 2.3–3.4%. Compared to those levels, the 2% EBIT you mentioned is no longer particularly impressive, but of course, company-specific differences are emphasized. The year 2025 was weaker than the previous year for those whose figures are already public (i.e., Wetteri, Hedin’s Finnish operations, and Kamux’s Finnish operations), reflecting how deep the automotive industry is trudging right now. Of course, K-Auto stands out here and has been able to improve its profitability to a very high level, unlike the rest of the industry, which highlights the company’s competitiveness. In any case, from these positions, I believe Wetteri’s prerequisites for improving its earnings level are good, driven by the company’s own efficiency programs and the potential for market recovery. The growth in the used car business outlined by the current strategy does not excite me at this stage, as the company’s track record in passenger car sales is what it is, and there is no basis yet for the 3% EBIT margin target in light of the figures. Of course, the new management has only been at the helm for half a year, so the decisions they have made are not yet really visible in the numbers. Instead of branching out, the management is under clear pressure to continue making tough decisions to achieve a 2% EBIT, as due to significant financing costs, breaking even requires an EBIT margin of over 1.5%.

Where does @Thomas_Westerholm find the belief that Wetteri could reach a 2% operating margin level in the coming years, which is actually a fairly good margin level in the industry right now? Wetteri is a downright miserable company right now, and in my opinion, there is no evidence of anything better.

Here is a company report on Wetteri from Thomas regarding the Q4 results  Wetteri’s Q4 report was weaker than our expectations, which was mainly due to a heavy loss in passenger car sales. Balance sheet restructuring measures should be behind them, but the company must show signs of clear progress in its earnings turnaround for the stock to be attractive at the current valuation level. We reiterate our reduce recommendation and lower our target price to EUR 0.16 (prev. 0.18).                   Inderes              Wetteri Q4'25: Tuloskäänne hakee oikeaa vaihdetta - Inderes    Wetterin Q4-raportti oli odotuksiamme heikompi, mikä johtui pääosin henkilöautomyynnin rajusta tappiosta.

Thomas discussed the Q4 results with Wetteri’s CEO Pietu Parikka.                    Inderes              Wetteri Q4'25: Meluisa neljännes - Inderes    Aika: 12.03.2026 klo 15.30 Haastavan markkinan lisäksi Wetterillä oli loppuvuonna paljon liiketoiminnan tervehdyttämiseen ja sisäiseen kehittämiseen liittyviä toimenpiteitä käynnissä, mitkä painoivat loppuvuoden tulosta.                             Topics: 00:00 Introduction  00:11 Year-end highlights  01:00 Passenger car segment  02:55 VAT on imported cars  06:16 Maintenance service sales  08:18 Heavy equipment development  09:43 Guidance  11:26 New strategy and financial targets

Wetteri

Wetteri Oyj Lehdistötiedote 28.8.2024 klo 11.00Autoalan kasvuyhtiö Wetterin yhteistyö Kia- ja Mitsubishi-merkkejä maahantuovan Astara Finlandin kanssa syvenee. Yhteistyön myötä Wetterin Kia-...

<div class="abstract">Wetteri Oyj&nbsp; Lehdistötiedote&nbsp; 28.8.2024 klo 11.00</div>Autoalan kasvuyhtiö Wetterin yhteistyö Kia- ja Mitsubishi-merkkejä maahantuovan Astara Finlandin kanssa syvenee. Yhteistyön myötä Wetterin Kia- ja Mitsubishi-edustukset laajenevat viidelle uudelle paikkakunnalle: Rovaniemelle, Kemiin, Ouluun, Ylivieskaan ja Poriin.Aarne Simula, toimitusjohtaja, Wetteri Oyj:"Olemme hyvin tyytyväisiä tähän vahvistuvaan yhteistyöhön. Merkkien laajeneminen uusille paikkakunnille on meille tärkeä orgaanisen kasvun lähde, ja Kia on yksi maamme suosituimmista automerkeistä. Wetterin valtakunnallisuus tekee yhtiöstä kiinnostavan kumppanin maahantuojille. Maahantuojat tarkastelevat tällä hetkellä kriittisesti myyntiverkostojaan ja uudelleenorganisoivat niitä, se on osa autoalan pudotuspeliä. Wetterin laajentuvat merkkiedustukset ovat osoitus yhtiön vahvasta asemasta automarkkinassa.""Meille on tärkeää löytää kumppani, jolla on vahva verkosto ja alueellinen läsnäolo nimenomaan uusien autojen kaupassa, Wetteri on juuri tällainen vahva toimija. Olemme tehneet menestyksekästä yhteistyötä Wetterin kanssa vuodesta 2010, ja nyt on hyvä hetki laajentaa toimintaa entisestään."LisätietojaAarne Simula, toimitusjohtaja, Wetteri OyjPuh. 0400 689 613, aarne.simula@wetteri.fiMiska Tammelin, toimitusjohtaja, Astara Finland miska.tammelin@astara.comWetteri Oyj - yrittäjäohjattu autoalan kasvuyhtiöWetteri Oyj on yrittäjäohjattu autoalan kasvuyhtiö. Henkilö-, hyöty- ja raskaan liikenteen ajoneuvojen vähittäiskaupan lisäksi yhtiö tuottaa huolto- ja vauriokorjaamopalveluita henkilöautoista raskaaseen kalustoon. Yhtiöllä on kotimaassa 50 toimipistettä, pääkonttori sijaitsee Oulussa. Yhtiö työllistää lähes 1000 henkilöä, joista n. 70 % työskentelee huolto- ja vauriokorjaamopalveluissa. Wetteri on autoalan digitalisaation edistäjä ja tärkeä toimija yhteisellä matkalla kohti päästötöntä autoilua. Lisätietoja: www.sijoittajat.wetteri.fi