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Regulatory press release

XXL ASA - Change of CEO

XXL
XXL ASA announces that the employment agreement with CEO Freddy Sobin has been
terminated with immediate effect. The Company is pleased to announce that
Nicholas Fox is engaged as interim CEO. Mr. Fox has more than 18 years of
experience in various managerial capacities in the retail and sports industry,
most recently as managing director of Sports Directory, and he serves on the
board of directors of Kangol, LLC and Hudson Holding.

This announcement is made pursuant to Euronext Oslo Rule Book 2.

ABOUT XXL ASA
XXL is a leading sports retailer with stores and e-commerce in Norway, Sweden
and Finland. It is the largest among the major sports retailers in the Nordics.
XXL pursues a broad customer appeal, offering a one stop shop experience with a
wide range of products for sports, hunting, skiing, biking and other outdoor
activities. XXL's concept is to have the largest stores with the best prices and
the widest assortment of products, focusing on branded goods.
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