contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Analyst

Rauli Juva

Thomas Westerholm

Fiskars is a manufacturer of products for the home and household. The product range is broad and consists of, for example, scissors, garden and food tools, as well as other products for the home and garden. Operations are held on a global level where the products are sold under various own brands. The largest operations are found in the European market. The headquarters are located in Helsinki.

Fiskars’ CEO Jyri Luomakoski was talking about his company at the Investor 2025 event.                   Inderes              Fiskars sijoituskohteena | Sijoittaja 2025 - Inderes    Aika: 28.11.2025 klo 15.10 Fiskarsin toimitusjohtaja Jyri Luomakoski kertoo yhtiön liiketoiminnasta Sijoittaja 2025 -tapahtumassa.

Rauli has published a new company report after the negative profit warning. Fiskars’ larger-than-expected profit warning significantly cut our forecasts and pushed our target price down to 11.5 euros (previously 12e). Vita’s weak profitability and high valuation keep the return expectation weak. We reiterate our Reduce recommendation.                   Inderes              Fiskars: Kahtiajakoinen yhtiö odottaa uutta suuntaa - Inderes    Fiskarsin odotettua suurempi tulosvaroitus leikkasi tuntuvasti ennusteitamme ja painoi tavoitehintamme 11,5 euroon (aik. 12e).

I have actually been waiting since 2022 for Fiskars to find a price slightly above 10€ at which I could buy shares. My previous more detailed monitoring of the company is from summer 2021. Since then, I’ve mostly just glanced at it, but yesterday’s negative announcement encouraged me to look a bit more into the development of the smaller position in my portfolio. And the past years have been terrible. Net debt has grown enormously, Vita is still struggling three quarters a year, and so is Fiskars, whose revenue trend is also declining. If Vita and Fiskars are apparently still to be separated, then both companies would practically rely on one quarter. This doesn’t look very good. The change of CEO was good and necessary, but I would have hoped for a bit more specifically a B2C-side person for that role. Of course, if the idea is corporate restructuring and, for example, selling Vita completely off, then with an Uponor background, there is certainly good experience with the process. We

Even though there are three CEOs in the house:

Fiskars’ guidance reliability does not seem to have improved at all.

A wise owl would also work as a symbol  But the profit warning was indeed surprisingly quick and large. It’s strange that the company’s estimates of the effects of production reduction change so much in less than a month, but they strongly claim that there is no problem with demand. Let’s see what is reported from there in due course. Comment on this                  Inderes              Fiskars laski ohjeistustaan odotettua enemmän - Inderes    Uusi ohjeistus on 75-85 MEUR, kun aiempi oli 90-100 MEUR ja ennusteemme on 88 MEUR.

Oho, quite a sharp profit warning. Indeed, @Rauli_Juva has been on the right track here, even if sometimes a bit of a doomsayer  (I changed the animal and am not talking about bears this time). However, there’s still room for cuts in Inderes’ forecasts, as I quickly calculated, at least 10% needs to be cut, as one cannot rely on the midpoint of the new guidance : Fiskars Corporation: Sisäpiiritieto, tulosvaroitus: Fiskars Oyj Abp laskee vuoden 2025 tulosohjeistustaan | Kauppalehti Fiskars Corporation lowers its profit guidance for 2025, as the production reduction aimed at decreasing inventories in the Vita business area has a greater than expected impact on the fourth quarter EBIT. The company now expects Fiskars Group’s comparable EBIT in 2025 to be between EUR 75-85 million. Previously, the company expected comparable EBIT to be between EUR 90-100 million (2024: EUR 111.4 million), and stated that visibility pointed more towards the lower end of the range. Reasons for the updated profit guidance Inventories in the Vita business area remain at a high level due to prolonged weak demand. The company announced in connection with Fiskars Group’s third-quarter results on October 23, 2025, that Vita would reduce production at certain manufacturing facilities to lower inventories and secure cash flow. While these measures strengthen the company’s financial position in the long term, they temporarily have a negative impact on profitability through supply chain variance. In addition, the Vita business area will record obsolete inventory as an expense. Demand for products in the Vita business area has shown signs of improvement. Vita’s net sales grew by 8.2% in the third quarter of 2025, and the positive trend has continued. Thus, the update to the guidance is based on the effects of supply chain adjustments, rather than demand development. The Vita business area generates the majority of Fiskars Group’s comparable EBIT in the fourth quarter, which highlights the importance of Vita’s development during this period. The fourth quarter is seasonally less significant for the Fiskars business area. US tariffs continue to affect the Fiskars business area in particular, which is actively working to mitigate their impact. New profit guidance for 2025: Fiskars Corporation expects comparable EBIT to be between EUR 75-85 million (2024: EUR 111.4 million). Previous profit guidance for 2025: Fiskars Corporation expects comparable EBIT to be between EUR 90-100 million (2024: EUR 111.4 million). The company’s current visibility points more towards the lower end of the range.

Fiskars

We believe, Fiskars has completed its long-term transformation into a consumer goods company and its profitability is already structurally better than its historical levels. We believe that ...

<p>We believe, Fiskars has completed its long-term transformation into a consumer goods company and its profitability is already structurally better than its historical levels. We believe that the current strategy supports growth and profitability improvement in 2024-25, but 2023 will be weaker than 2022 in line with the guidance. </p> 

	2022	23e	24e
Revenue	1,248.4	1,187.1	1,260.2
growth-%	-0.5 %	-4.9 %	6.2 %
EBIT (adj.)	151.0	135.4	157.3
EBIT-% (adj.)	12.1 %	11.4 %	12.5 %
EPS (adj.)	1.42	1.20	1.43
Dividend	0.80	0.80	0.82
Dividend %	5.2 %	6.3 %	6.5 %
P/E (adj.)	10.8	10.6	8.8
EV/EBITDA	8.1	6.4	5.3

Fiskars: Earnings on a structural growth trend

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Key Estimate Figures14.03.2023

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