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Research

Marimekko: Anniversary year turning into an earnings party

By Petri KajaaniAnalyst
Marimekko
Download report (PDF)

Marimekko’s Q1 clearly exceeded the comparison period and market expectations. Last week, the company raised its 2021 guidance, which together with the strong Q1 resulted in us raising our 2021 operating profit estimate by 14%. The Marimekko brand is attractive to consumers and the company has been able to raise its competitiveness to an excellent level. Q1 was very promising, and we expect the company to generate its strongest result ever in honor of its 70th anniversary.

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Marimekko is a textile and clothing company. The range includes clothing, bags, accessories and household items ranging from upholstery fabrics to porcelain. The products are sold through physical stores under the company's brand throughout the global market, primarily in Europe, North America and Asia. Marimekko was founded in 1951 and is headquartered in Helsinki.

Read more on company page

Key Estimate Figures21.05.2021

202021e22e
Revenue123.6142.9155.5
growth-%-1.5 %15.7 %8.8 %
EBIT (adj.)20.223.623.0
EBIT-% (adj.)16.3 %16.5 %14.8 %
EPS (adj.)0.360.450.44
Dividend0.200.320.32
Dividend %2.2 %3.0 %3.0 %
P/E (adj.)25.323.424.1
EV/EBITDA11.511.711.5

Forum discussions

Changes in the management team, “Sergeant Karoliina” joins the ranks: Muutoksia Marimekon johdossa – Karolin Stjerna johtoryhmän jäseneksi ja...
6/2/2026, 12:22 PM
by NukkeNukuttaja
6
Almanakka has written about Marimekko’s Q1 in their usual excellent style Valuation: The stock has dropped over 20% in a year, and although ...
5/31/2026, 5:43 AM
by Sijoittaja-alokas
7
Fashion story in Helsingin Sanomat regarding Marimekko. Paywall: Suomi pukeutuu yhä Marimekkoon, mutta onko merkki enää kiinnostava? | HS.fi
5/27/2026, 5:58 AM
by Koala
4
Here are a few shots from the Marimekko Day fashion show at Esplanadi. This is how you keep a brand relevant in consumers’ minds. I didn’t spot...
5/22/2026, 9:32 AM
by NukkeNukuttaja
16
Here is the new analysis of Marimekko from Evli. Marimekko’s Q1 came in above our estimates, with profitability supported by an improved relative...
5/15/2026, 7:31 PM
by Sijoittaja-alokas
4
Solidium needs to step in quickly as a 20% anchor owner so that foreigners don’t snatch up our Finnish national assets, at least not at the ...
5/15/2026, 11:51 AM
by Juurikki
5
I personally thought that an opportunity to add to my position might come around or after the Q2 earnings release, when the market is “surprised...
5/15/2026, 9:39 AM
by Str88
4