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Extensive research

An overlooked and undervalued platform company

By Anton DamsténAnalyst
Verve Group
Download report (PDF)

We initiate our coverage of MGI with a target price of SEK 23 and a BUY recommendation. The majority of MGI’s revenues are derived from commissions for matching advertiser and publishers on their ad software platform. As a platform company MGI’s costs are mainly variable, which should enable the company to scale up while still delivering solid earnings growth. Considering these factors, we assess that the company has good prospects for long-term value creation. At the current valuation, the market expectations for MGI are low and should be beatable with decent growth and a modest upshift in valuation multiples. At the current market valuation, we consider the risk/return ratio to be attractive.

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Verve (Ticker: VER) is a fast-growing, profitable, digital media company that provides AI-driven ad-software solutions. Verve matches global advertiser demand with publisher ad-supply, enhancing results through first-party data from its own content. Aligned with the mission, “Let’s make media better,” the company focuses on enabling better outcomes for brands, agencies, and publishers with responsible advertising solutions, with an emphasis on emerging media channels. Verve’s main operational presence is in North America and Europe. Its shares are listed on the Nasdaq First North Premier Growth Market in Stockholm and the Scale segment of the Frankfurt Stock Exchange. The company has three secured bonds listed on Nasdaq Stockholm and the Frankfurt Stock Exchange Open Market.

Read more on company page

Key Estimate Figures12.12.2022

202122e23e
Revenue252.2323.0352.0
growth-%79.8 %28.1 %9.0 %
EBIT (adj.)54.967.866.5
EBIT-% (adj.)21.8 %21.0 %18.9 %
EPS (adj.)0.240.190.18
Dividend0.000.000.00
Dividend %
P/E (adj.)18.47.17.8
EV/EBITDA13.26.66.1

Forum discussions

It seems the tax rate is around 12.5% in Ireland with various incentives (e.g. R&D), versus over 20% in Sweden, according to AI. USD reporting...
3/31/2026, 4:28 PM
by yellowbeak
5
This is the bulletin that came out: “Verve Group intends to relocate registered office to Ireland aligning corporate structure with international...
3/31/2026, 3:27 PM
by Geologiopiskelija
7
Hello everyone! The interview with Remco has now been published. Great job @christoffer.jennel You can find it here: Inderes Behind the numbers...
3/20/2026, 1:34 PM
by Jesper Hagman
17
Hello! Yes, the interview was conducted today, and I’ll publish it shortly.
3/20/2026, 1:06 PM
by Jesper Hagman
10
Hi!! Did the interview take place according to the original schedule?
3/20/2026, 11:09 AM
by Honk for Stonks
2
Considering the summer’s share issue, autumn’s acquisitions, platform integrations, indebtedness and high interest expenses, as well as the ...
3/13/2026, 3:04 PM
by yellowbeak
11
Remco shopping. STOCKHOLM (Nyhetsbyrån Direkt) Verve’s CEO and major shareholder Remco Westermann has purchased approximately 32 thousand shares...
3/12/2026, 7:55 AM
by Uuno
9
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