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Extensive research

Sanoma: Stability and strength in the books

By Petri GostowskiCo. Head of Research
Sanoma
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The learning business generates good 2/3 of Sanoma’s result, which makes a majority of income flows defensive and their risk level is low. We expect these characteristics to strengthen in the future, as we expect the company to continue acquisition-driven growth in the learning business. We estimate that the expected return for the next few years consists of attractive dividend yield and moderate earnings growth. This, together with Sanoma’s low risk level creates in our view a good risk/return ratio. The learning business generates good 2/3 of Sanoma’s result, which makes a majority of income flows defensive and their risk level is low. We expect these characteristics to strengthen in the future, as we expect the company to continue acquisition-driven growth in the learning business. We estimate that the expected return for the next few years consists of attractive dividend yield and moderate earnings growth. This, together with Sanoma’s low risk level creates in our view a good risk/return ratio.

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Sanoma is an innovative and agile learning and media company with two business segments: Learning and Media Finland. Learning's educational products and services reach 25 million students in K-12 education in 12 European countries. Media Finland has Finland's leading multichannel media offering (digital and print newspapers, magazines, TV and streaming services, and radio and audio services), through which it reaches 97% of Finns every week, enabling effective marketing solutions for corporate clients. The company's operations have a positive impact on the lives of millions of people every day.

Read more on company page

Key Estimate Figures12.04.2022

202122e23e
Revenue1,251.61,292.61,334.6
growth-%17.9 %3.3 %3.2 %
EBIT (adj.)158.2162.9181.2
EBIT-% (adj.)12.6 %12.6 %13.6 %
EPS (adj.)0.710.720.82
Dividend0.540.580.60
Dividend %4.0 %5.9 %6.1 %
P/E (adj.)19.113.712.0
EV/EBITDA8.15.95.4

Forum discussions

Petri has likely updated Sanoma’s company report from Torstaikallio. We have reviewed our forecasts following Sanoma’s Capital Markets Day and...
12/11/2025, 9:01 PM
by Sijoittaja-alokas
3
Here is an analysis of Sanoma from Juho Toratti. Many still perceive Sanoma as a media company, even though today its traditional newspapers...
12/10/2025, 4:28 PM
by Sijoittaja-alokas
2
Here are Petri’s comments on Sanoma rearranging its financing again. With the new EUR 220 million loan agreement, the company will repay two...
12/8/2025, 5:54 AM
by Sijoittaja-alokas
0
Pelilisenssit.fi – 27 Nov 25 Sanoma Oyj: Suomen rahapelijärjestelmän uudistuksessa jättimäinen... Sanoma Oyj ennustaa rahapelimarkkinan vapautumisen...
11/30/2025, 1:43 PM
by Marko
4
Juho Toratti has also written about Sanoma and its CMD. Subheadings: Sanoma’s Capital Markets Day Growth expected to be driven by the learning...
11/29/2025, 6:14 PM
by Sijoittaja-alokas
2
Here are Aapeli’s comments on Sanoma’s Capital Markets Day. Sanoma held a Capital Markets Day (CMD) on Tuesday. In the day’s presentations, ...
11/26/2025, 6:30 AM
by Sijoittaja-alokas
3
Sanoma’s CEO Rob Kolkman was interviewed by Pia at the company’s Capital Markets Day. Topics: 00:00 Start 00:08 Growth 00:23 Impact of AI 01...
11/25/2025, 5:11 PM
by Sijoittaja-alokas
1
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