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Extensive research

Sanoma: Turbulence on the learning path

By Petri GostowskiCo. Head of Research
Sanoma
Download report (PDF)

Sanoma’s normally stable and predictable performance is in the short term hit by cost inflation that bruises earnings. We expect the company to be able to compensate for this with its strong market position, especially in the Learning business, but in our estimates it takes several years for margins to recover. With our estimates the expected return for the next few years is based on dividend yield and a slight upside in the valuation and is slightly above the required return.

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Sanoma is an innovative and agile learning and media company with two business segments: Learning and Media Finland. Learning's educational products and services reach 25 million students in K-12 education in 12 European countries. Media Finland has Finland's leading multichannel media offering (digital and print newspapers, magazines, TV and streaming services, and radio and audio services), through which it reaches 97% of Finns every week, enabling effective marketing solutions for corporate clients. The company's operations have a positive impact on the lives of millions of people every day.

Read more on company page

Key Estimate Figures11.02.2023

202223e24e
Revenue1,298.41,388.11,440.0
growth-%3.7 %6.9 %3.7 %
EBIT (adj.)149.9129.2150.5
EBIT-% (adj.)11.5 %9.3 %10.5 %
EPS (adj.)0.710.470.57
Dividend0.370.350.40
Dividend %3.8 %4.0 %4.5 %
P/E (adj.)13.918.815.6
EV/EBITDA7.36.86.1

Forum discussions

GlobeNewswire News Room – 10 Mar 26 Sanoma ostaa Mr. Chaddin, hollantilaisen tutorointialustan Sanoma ostaa Mr. Chaddin, hollantilaisen tutorointialus...
3/10/2026, 9:06 AM
by Cadel
4
Petri and Mikael chatted about the state of the media industry. Inderes Kasvua perinteisen median ulkopuolelta – Mediayhtiöt - Inderes Aika:...
3/5/2026, 2:44 PM
by Sijoittaja-alokas
3
@m_jylha:n tentissä oli Sanoman Rob Kolkman. Sanoma Powers Growth with Learning – In Conversation with CEO Rob Kolkman Sanoma held a CMD at ...
2/21/2026, 8:29 AM
by Sijoittaja-alokas
6
Here is Juho Torati’s analysis of Sanoma after the Q4 results. Sanoma’s growth drivers through 2026 remain unchanged, however. Sales of Learning...
2/13/2026, 4:39 PM
by Sijoittaja-alokas
6
Petri has released a new company report following the Q4 results. Sanoma’s operating result was well in line with our estimates in Q4, and the...
2/12/2026, 8:24 AM
by Sijoittaja-alokas
4
Petri managed to interview Sanoma’s CEO Rob Kolkman right after the Q4 results “appeared” Inderes Sanoma Q4'25: Tähtäimessä vahvaa kasvua (eng...
2/11/2026, 11:31 AM
by Sijoittaja-alokas
6
And here are Petri’s quick comments on the results. *Sanoma released its Q4 results this morning, which were operationally well in line with...
2/11/2026, 10:45 AM
by Sijoittaja-alokas
2
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