Copyright © Inderes 2011 - present. All rights reserved.
  • Latest
  • Markets
    • Morning Review
    • Stock Comparison
    • Financial Calendar
    • Dividends Calendar
    • Research
    • Articles
    • Insider Transactions
  • inderesTV
  • Portfolio
  • Forum
  • Premium
  • Femme
  • Learn
    • Investing School
    • Q&A
    • Analysis School
  • About Us
    • Our Coverage
    • Team
Third party research

Embellence Group: Winds of change are blowing - ABG

Embellence Group

This is a third party research report and does not necessarily reflect our views or values

Download report (PDF)
CEO Andgren's network could help DTC efforts
Breaking into hospitality market could be complex
Capacity in digital print is 2x current sales


More clarity on how to leverage e-com experience

Last week, we visited Borås and Embellence Group's Borås Tapetfabrik (eng. Borås wallpaper factory), and met CEO Johan Andgren and CFO Karin Lidén. Our impression from the meeting is that the new-to-the-role Mr Andgren is wasting no time learning the business, having met the Cole & Son team the week prior. We spoke of the opportunity that is DTC (direct to consumer) sales, boasting vastly different better metrics according to our research and comments by management. Mr Andgren suggested building the e-commerce platform infrastructure through an HQ-dispatched task force put together using his network from previous e-commerce experience. The CFO furthermore noted that Borås is a hotspot for Swedish e-commerce (RVRC, Care of Carl, Ellos, Vanbruun, Bubbleroom were all founded there), making recruiting of key competencies a bit easier. Within the Group, Pappelina is running ahead in terms of DTC share and in the number of countries it sells to, and it is possible that Pappelina could have experience to share internally. Embellence Group does not share hard data or forecasts on the current (or future) profitability of the DTC business, however.
Find us on social media
  • Inderes Forum
  • Youtube
  • Facebook
  • Instagram
  • X (Twitter)
  • Tiktok
  • Linkedin
Get in touch
  • info@inderes.fi
  • +358 10 219 4690
  • Porkkalankatu 5
    00180 Helsinki
Inderes
  • About us
  • Our team
  • Careers
  • Inderes as an investment
  • Services for listed companies
Our platform
  • FAQ
  • Terms of service
  • Privacy policy
  • Disclaimer
Inderes’ Disclaimer can be found here. Detailed information about each share actively monitored by Inderes is available on the company-specific pages on Inderes’ website. © Inderes Oyj. All rights reserved.