contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  createdAt
  changedAt
  isPremium
  authors {
    __typename
    name
    pageUrl
    id
  }
  companies {
    name
    id
  }
  tags {
    name
    id
  }
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
      researchContentUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
            nav
            navPerShare
            opexOfNav
            quarterlySharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


marimekko-a-solid-finish-to-the-year-expected-evli

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

changedAt

Marimekko is a textile and clothing company. The range includes clothing, bags, accessories and household items ranging from upholstery fabrics to porcelain. The products are sold through physical stores under the company's brand throughout the global market, primarily in Europe, North America and Asia. Marimekko was founded in 1951 and is headquartered in Helsinki.

Here is the new analysis of Marimekko from Evli.   Marimekko’s Q1 came in above our estimates, with profitability supported by an improved relative sales margin and positive operating leverage. We expect mid-single-digit sales growth and stable earnings delivery to continue throughout the year.                    Inderes              Marimekko: Strong start, momentum to continue - Evli - Inderes    Marimekko's Q1 came in above our estimates, with profitability supported by an improved relative sales margin and positive operating leverage. We expect mid-single-digit sales growth and stable...

Solidium needs to step in quickly as a 20% anchor owner so that foreigners don’t snatch up our Finnish national assets, at least not at the current bargain prices.

I personally thought that an opportunity to add to my position might come around or after the Q2 earnings release, when the market is “surprised” again by Q2 weakness, even though it has already been mentioned in advance.

The topic came up during the coffee break discussions at Marimekko’s Annual General Meeting, and Ihamuotila stated something along these lines: “there is no need to sell; we are doing very well as an independent company. Of course, if a good offer comes along, the board will convene to consider it.” As a small anecdote, I could mention that I expressed my disappointment that the Chairman of the Board wasn’t wearing any Marimekko at all, not even socks. Just about everyone from Marimekko was wearing the company’s products; the Jokapoika shirt, in particular, was quite popular even among those identifying as female. For conservative dressers (like Ihamuotila), Marimekko could launch a pocket square collection—that would slip very nicely into the breast pocket of a dark suit jacket  . I should probably send the suggestion forward. Speaking of conservatism, the analysts’ forecast changes after the strong Q1 results were also conservative; at least they dared to stick to the buy and add sides  . Revenue growth has come year after year, and earnings per share haven’t collapsed even from the “crazy years” of 2022-23, but are rather gradually on the rise. All this during years when consumer confidence is at a very low ebb. Well, sentiment affects analysts just as much as other market participants. Millennium seems to be trying to digest its short position somehow, considering the stock price reactions on the earnings day and today: Voimassa olevat lyhyet positiot - Lyhyiden positioiden ilmoittaminen - www.finanssivalvonta.fi I bought more myself.

M. Ihamuotila owns over 12% of Meko’s shares. At least so far, the company hasn’t been up for sale, even though interested parties have surely been knocking at the door. Personally, I consider the likelihood of this quite low, though not impossible.

But why? What could a foreign owner and management achieve that Finnish management couldn’t? I can’t quickly think of any particularly good reason for, say, a foreign private equity investor to take this over; plenty of threat scenarios, though. I do believe in the possibility, because when a strong brand isn’t generating enough business, the temptation to step in is certainly there.

Could it be that “I-want-it-all-now” growth companies should be sought from entirely different sectors? Marimekko is stockpiling intellectual property rights, the monetization of which will only happen on a larger scale once the time is ripe. Until then, we have to settle for this successful, slowly growing lifestyle company. Even now, Marimekko doesn’t really sell anything physical, but rather meanings attached to matter. People are already willing to pay for those. Quality is a necessary component, and positive brand imagery justifies the price level, but those are just supporting structures for the current situation. The real treasure and future financial success lie in those rights to iconic patterns and color combinations—the intellectual property. Marimekko will be bought out of the stock exchange for big money very soon—it will hardly take even one, two, or three decades.

Marimekko

Marimekko is set to report its Q4'25 results on Thursday, February 12. We expect Q3 momentum to have carried into Q4 despite weak market conditions, driving mid-single-digit sales growth and...

Marimekko is set to report its Q4'25 results on Thursday, February 12. We expect Q3 momentum to have carried into Q4 despite weak market conditions, driving mid-single-digit sales growth and a y/y improvement in EBIT.