Development of the Swedish clothing market

Source: Svensk Handel *Inderes’ estimate

Translation: Original published in Finnish on 9/15/2025 at 8:31 am EEST.

The August figures for the Swedish clothing market were published this morning. According to Svensk Handel, sales were up 6% from last year. Market development has been clearly positive during the summer months. The market is also growing for the full year, according to our assessment.

Sweden accounts for more than half of the Lindex chain’s sales

Sweden is Lindex's largest market and accounts for more than half of the sales of the Lindex chain (but not the whole group which is also called Lindex). Our Q3'25 revenue forecast for the Lindex segment is approximately 3% growth in local currencies. The company stated in connection with its Q2 results that it expects demand to pick up in the latter part of the year. In July-August, the Swedish market grew by approximately 5%, meaning that the development so far is somewhat better than our forecasts. The development of SEK and NOK, which together account for around 70% of the Lindex segment’s sales, also affects the company’s figures. The FX impact is currently seen as slightly positive for the rest of the year. For the entire Group, Lindex has guided for 0-4% growth in local currencies this year, while H1 development was still -1%.