Lindex Group: Strong performance on the Swedish clothing market in June

Translation: Original published in Finnish on 07/14/2025 at 08:33 am EEST
Development of the Swedish clothing market (y-o-y)
The June figures for the Swedish clothing market were published this morning. According to Svensk Handel, sales were up by as much as 10% from last year. We believe the strong development was supported by a weak comparison figure and the shift in summer season sales from May to June. Apparently, summer sales campaigns have also boosted sales. With a strong June, Q2 performance ended slightly positive, and the full year-to-date performance was just under 2% positive.
Sweden accounts for more than half of the Lindex chain’s sales
Sweden is Lindex's largest market and accounts for more than half of the sales of the Lindex chain (but not the whole group which is also called Lindex). Our Q2'25 revenue forecast for the Lindex segment is roughly flat year-on-year in local currencies. With the strong growth in June, this is roughly in line with the Q2 Swedish market development, and we therefore see no need for forecast revisions. The development of SEK and NOK, which together account for around 70% of the Lindex segment’s sales, also affects the company’s figures. In our forecasts, the currency effect will turn positive in Q2’25 for the first time in a long time, driven by the strengthening of the Swedish krona. For the Group as a whole, Lindex has guided for 0-4% growth in local currencies this year.
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