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Analyst Comment

Stockmann: Swedish clothing market down 2% in November

By Rauli JuvaAnalyst
Lindex Group

Source: Svensk Handel *Inderes’ estimate

Translation: Original comment published in Finnish on 12/12/2023 at 8:32 am EET.

The November figures for the Swedish clothing market were published this morning. Comparison figures to 2019 levels are no longer published, but the comparison figure for October 2022 (vs. 2019) was 14%, meaning that sales in November 2023 were more than 10% above pre-pandemic levels. We expect this to be due to price increases and the higher significance of the Black Week campaigns in November. From January to November, the market grew by 2%.

Sweden accounts for more than half of Lindex’s sales

Sweden is Lindex's largest market and generates more than half of Lindex's sales. Our forecast for Lindex's Q4'23 net sales is 2% growth in local currencies, well in line with the Swedish market growth of just over 1% in October-November. The development of SEK and NOK, which together account for around 70% of Lindex's sales, also affect the company’s figures. In our forecasts, the negative impact of FX rates is around 6% and therefore our current forecast for Q4 net sales is a decline of 4%. The recent strengthening of the Swedish krona puts some upward pressure on the forecast for exchange rates, although the impact will be more pronounced for next year.

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Lindex Group operates in the retail sector. The Group manages a number of stores in major shopping centres and large commercial premises located throughout the Nordic market. The Group is a retailer of several brands and the range consists of clothing, shoes and related accessories. The company has its headquarters in Helsinki.

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