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Rapala VMC

1.03 EUR

0.00 %

5,930 following
Corporate customer

RAP1V

NASDAQ Helsinki

Personal Goods

Consumer Goods & Services

0.00 %
+3.54 %
-15.98 %
-19.92 %
-15.64 %
-24.63 %
-72.81 %
-87.56 %
-83.96 %

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

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Market cap
39.98M EUR
Turnover
538.13 EUR
P/E (adj.) (26e)
EV/EBIT (adj.) (26e)
P/B (26e)
EV/S (26e)
Dividend yield-% (26e)
Coverage
Recommendation
Reduce
Target price
Updated
13.03.2026
Disclaimer
Thomas Westerholm
Thomas Westerholm

Analyst

Latest research

Latest analysis report

Released: 18.07.2022

Latest extensive report

Released: 19.04.2022

Revenue and EBIT-%

Revenue M

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
29.4.
2026

General meeting '26

13.5.
2026

Business review Q1'26

20.8.
2026

Interim report Q2'26

Risk
Business risk
Valuation risk
Low
High
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Rapala H1'25: Toward a Turning Point18:30
Video by
Thomas Westerholm

Rapala H1'25: Toward a Turning Point

After several challenging years, Rapala's early 2025 figures suggest a shift toward better performance. Sales in the United States have been particularly strong. CEO Cyrille Viellard comments on the developments in the video.

Rapala VMC
Forum discussions
Starting this Monday, fishing reels and landing nets are no longer subject to aluminum tariffs in the US, a small relief for Rapala, for example, regarding 13 Fishing reels. Angling International – 7 Apr 26 Trump proclamation removes tariffs on fishing reels and landing nets -......
4/7/2026, 10:52 AM
15
The annual report stated, among other things: “ENSURING MANUFACTURING COMPETITIVE ADVANTAGE – We will continue to enhance the efficiency and improve the productivity of the Pärnu production facility following the production transfers of recent years.” “Cash flow was weakened in the...
4/10/2026, 10:59 AM
by Ummon
11
Numbers from the Estonian Commercial Register again for Q1. They are two-sided and at least for me, it’s difficult to interpret the reasons. This is especially true in Estonia, where more people have been hired compared to the same period last year and the previous reporting quarter...
4/10/2026, 10:45 AM
10
That’s a tough question, and so far, I think companies have generally taken a cautious stance regarding duty refunds. The whole US customs situation is quite a mess. According to Bloomberg, Treasury Secretary Bessent recently stated that despite a setback in the Supreme Court regarding...
4/15/2026, 9:02 AM
by Thomas Westerholm
9
Sometimes in the fall, there was a discussion on the forum about Rapala collaborating with higher-quality brands, for example, on clothing. In the USA, this has been happening for the second year now. Today, Rapala x UNRL clothing for the 2026 model year was released there with the...
3/25/2026, 1:55 PM
9
It was only a year ago that we got the first French CEO. It could also be that they got fed up with the blunders of the Finns/the one Swede. The previous Finnish CEO was perhaps a good salesman, but he boasted that this Frenchman handles the numbers better And there has been headwinds...
3/20/2026, 2:09 PM
by Zen65
9
In Australia, a retailer named Anaconda, which is the second largest seller of outdoor products after BCF, has now in April 2026 added Crush City to its range. 88 stores nationwide. Link to post facebook.com One of Australia’s BIGGEST soft plastic brands has just landed at Anaconda...
23 hours ago
8
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