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Rapala VMC

1.21 EUR

+0.83 %

5,939 following

RAP1V

NASDAQ Helsinki

Personal Goods

Consumer Goods & Services

Overview
Financials & Estimates
Ownership
Dividend
Investor consensus
Compare
+0.83 %
+18.05 %
0.00 %
-5.47 %
-3.20 %
-3.20 %
-69.75 %
-85.93 %
-81.07 %

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

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Market cap
47.19M EUR
Turnover
23.39K EUR
P/E (adj.) (26e)
EV/EBIT (adj.) (26e)
P/B (26e)
EV/S (26e)
Dividend yield-% (26e)
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Updated
15.05.2026
Disclaimer
Revenue and EBIT-%
EPS and dividend
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Forum discussions
Some observations on sales from a few different channels. When availability is good, the importance of sell-through is emphasized so that goods do not remain in stock. Major Retailers When sorting Scheels’ fishing segment by best-selling products, there are 3 Rapala products in the...
5/21/2026, 5:39 PM
15
Good interview, it was especially important to hear that the North American market is “healthy” and that daily sales data from major retailers is being utilized. In the Google Trends data mentioned in previous messages, the search data for April was particularly high; this would ...
5/14/2026, 12:23 PM
15
Admittedly, the numbers were indeed good. As an analyst, I am grateful that the company also shared historical quarterly figures. In my opinion, this table clearly shows how the timing of orders easily affects how H1 profitability is distributed between Q1 and Q2. Q1 was strong, ...
5/13/2026, 11:47 AM
by Thomas Westerholm
14
Overall, the numbers were better than what I expected from Q1. Regarding the US, I wasn’t expecting a good quarter until Q2; in the search data, interest clearly starts to deviate from the previous year only in April (below are the search terms “Sufix” and “Rapala” in the United ...
5/14/2026, 3:42 PM
13
Google Trends data still looks good for the season: screenshots below. The data screenshots were taken with a 5-year filter, using the United States as the region. The screenshots for top searches were taken with a 90-day filter; this way, the top searches more clearly show which...
5/28/2026, 12:08 PM
12
Here is a new company report from Thomas following Rapala’s Q1. Rapala’s Q1 report was strong, driven by performance in North America. However, Rapala’s early-year figures are sensitive to timing factors, which makes it difficult to distinguish between earnings sustainability and...
5/15/2026, 5:32 AM
by Sijoittaja-alokas
11
Thomas interviewed Rapala’s CEO Cyrille Viellard regarding Q1 Topics: 00:00 Introduction 00:28 Strong start to the year 01:33 New product launches 03:58 Timing factors 05:59 Passing tariffs into prices 09:08 Development outside North America and Europe 11:29 Rapala and Jacob Wheeler
5/13/2026, 3:31 PM
by Sijoittaja-alokas
9
Read more on our forum
Thomas Westerholm
Thomas Westerholm

Analyst

Revenue and EBIT-%

Revenue M

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
20.8.
2026

Interim report Q2'26

29.10.
2026

Business review Q3'26

Rapala Q1'26: Strong sales at the start of the year13:18
Video5/13/2026, 1:40 PM by
Thomas Westerholm

Rapala Q1'26: Strong sales at the start of the year

Rapala's profitability improved significantly in Q1 due to tight cost control and strong sales.

Rapala VMC
Regulatory press release5/13/2026, 11:15 AM

Rapala VMC Corporation’s Business Review Q1/2026: Positive start driven by new product introductions and strong fill rates for seasonal load orders

Rapala VMC
Regulatory press release4/29/2026, 12:30 PM

Decisions of Rapala VMC Corporation’s Annual General Meeting and Organising Meeting of the Board of Directors

Rapala VMC

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Regulatory press release4/8/2026, 10:01 AM

Notice of the Annual General Meeting of Rapala VMC Corporation

Rapala VMC
Regulatory press release4/8/2026, 10:00 AM

Rapala VMC Corporation’s Annual Report 2025 has been released

Rapala VMC
Rapala H2'25: North American sales a highlight of the end of the year19:22
Video3/12/2026, 3:25 PM by
Thomas Westerholm

Rapala H2'25: North American sales a highlight of the end of the year

Rapala's H2 revenue grew by 2%, but currency rate changes during the review period created a clear headwind for growth, as currency-adjusted revenue grew by 6%.

Rapala VMC
Rapala VMC Oyj, Audiocast, Q4'25
Webcast3/12/2026, 9:00 AM

Rapala VMC Oyj, Audiocast, Q4'25

Rapala VMC
Regulatory press release3/11/2026, 1:30 PM

Rapala VMC Corporation Resolved on New Performance Period 2026-2028 for the Company's Performance Share Plan

Rapala VMC
Regulatory press release3/11/2026, 1:00 PM

Rapala VMC Corporation's Financial Statement Release

Rapala VMC
Press release1/30/2026, 3:19 PM

Rapala VMC and Okuma Announce New Distribution Agreement in Australia

Rapala VMC
Regulatory press release12/10/2025, 2:30 PM

Rapala VMC Corporation adds Q1 and Q3 business reviews to its financial reporting in 2026

Rapala VMC
Regulatory press release11/27/2025, 4:00 PM

Rapala VMC Corporation to Redeem its Outstanding Hybrid Capital Securities Issued in 2023

Rapala VMC
Regulatory press release11/24/2025, 6:30 PM

Rapala VMC Announces Final Tender Offer Results for its Outstanding Capital Securities Issued in 2023

Rapala VMC
Regulatory press release11/19/2025, 7:15 PM

Rapala VMC Corporation Issues EUR 25 Million Hybrid Bond

Rapala VMC
Regulatory press release11/14/2025, 8:25 AM

INSIDE INFORMATION: RAPALA VMC CONSIDERS ISSUANCE OF HYBRID CAPITAL SECURITIES IN CONNECTION WITH REFINANCING AND ANNOUNCES A TENDER OFFER FOR ITS HYBRID CAPITAL SECURITIES ISSUED IN 2023

Rapala VMC
Regulatory press release10/15/2025, 10:00 AM

Rapala VMC Corporation: Changes in Global Management Team

Rapala VMC
Regulatory press release10/13/2025, 12:00 PM

Rapala VMC Corporation’s Financial Reporting in 2026

Rapala VMC
Regulatory press release7/29/2025, 3:30 PM

Rapala VMC Corporation - Managers' transactions - Viellard Migeon et Compagnie SA

Rapala VMC
Rapala H1'25: Toward a Turning Point18:30
Video7/25/2025, 9:26 AM by
Thomas Westerholm

Rapala H1'25: Toward a Turning Point

After several challenging years, Rapala's early 2025 figures suggest a shift toward better performance. Sales in the United States have been particularly strong. CEO Cyrille Viellard comments on the developments in the video.

Rapala VMC
Rapala VMC Oyj, Audiocast, Q2'25
Webcast7/24/2025, 2:00 PM

Rapala VMC Oyj, Audiocast, Q2'25

Rapala VMC