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Rapala VMC

1.04 EUR

-0.96 %

5,936 following
Corporate customer

RAP1V

NASDAQ Helsinki

Personal Goods

Consumer Goods & Services

-0.96 %
-14.46 %
-19.14 %
-16.19 %
-15.85 %
-34.08 %
-73.08 %
-85.46 %
-83.81 %

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

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Market cap
40.37M EUR
Turnover
165.65K EUR
P/E (adj.) (26e)
EV/EBIT (adj.) (26e)
P/B (26e)
EV/S (26e)
Dividend yield-% (26e)
Coverage
Recommendation
Reduce
Target price
Updated
13.03.2026
Disclaimer
Thomas Westerholm
Thomas Westerholm

Analyst

Latest research

Latest analysis report

Released: 18.07.2022

Latest extensive report

Released: 19.04.2022

Revenue and EBIT-%

Revenue M

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
29.4.
2026

General meeting '26

13.5.
2026

Business review Q1'26

20.8.
2026

Interim report Q2'26

Risk
Business risk
Valuation risk
Low
High
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Rapala H1'25: Toward a Turning Point18:30
Video by
Thomas Westerholm

Rapala H1'25: Toward a Turning Point

After several challenging years, Rapala's early 2025 figures suggest a shift toward better performance. Sales in the United States have been particularly strong. CEO Cyrille Viellard comments on the developments in the video.

Rapala VMC
Forum discussions
Here are Thomas’s quick comments on Rapala’s H2 Rapala’s operational development was largely in line with our expectations: revenue grew faster than our forecasts, but the comparable result fell slightly short of our estimate. The guidance given for the current year, which points...
yesterday
by Sijoittaja-alokas
15
Yeah, I expected better. My own posts have been mostly positive for the last 6 months here, and perhaps the only thing in the report that met expectations was the 7% revenue growth and 15% comparable growth in North America in H2. Otherwise, the changes in revenue, especially the...
3/11/2026, 1:49 PM
14
First of all, thanks to @LaMa for the highlights you shared. I think they have been essential information regarding the market’s development. Also, the Estonian tax data brought up in the thread provides a direct view into the development of the company’s revenue. The company’s development...
7 hours ago
by Addick
13
OP is identical to Inderes in its recommendation and target price, from Kauppalehti’s breaking news: OP lowers Rapala’s target price to 1.10 euros from 1.30 euros, reiterates a reduce recommendation. Yes, thanks on my behalf as well for taking the time to dig up information @LaMa...
8 hours ago
by NukkeNukuttaja
13
Hi, Thanks for the encouragement, nice to hear that the comments have been found relevant. Now that I’m looking back at my own comments, the positive observations have materialized to some extent: visibility has clearly increased (see slide 3 in the audiocast, for example) and the...
6 hours ago
12
In my opinion, this is a bit of a “buy and forget” stock that just does its own thing and will rise eventually when consumer goods are selling better in general anyway… Let it sit at the bottom of the portfolio. Even though the share price is also at rock bottom. And even though ...
3/11/2026, 1:54 PM
by Keijo
12
Hi The earnings turnaround didn’t happen in 2025 after all. However, there is some explanation behind the numbers in the CEO’s comments: Well, talk is talk, hopefully they can improve. For now, the numbers weren’t very convincing.
3/11/2026, 1:42 PM
by Tasque
12
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