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Rapala VMC

1.25 EUR

+1.21 %

5,935 following
Corporate customer

RAP1V

NASDAQ Helsinki

Personal Goods

Consumer Goods & Services

+1.21 %
+2.04 %
-2.34 %
+1.21 %
+0.40 %
-34.04 %
-68.75 %
-81.34 %
-80.44 %

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

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Market cap
48.75M EUR
Turnover
18.01K EUR
P/E (adj.) (25e)
EV/EBIT (adj.) (25e)
P/B (25e)
EV/S (25e)
Dividend yield-% (25e)
Coverage
Recommendation
Reduce
Target price
Updated
12.12.2025
Disclaimer
Thomas Westerholm
Thomas Westerholm

Analyst

Latest research

Latest analysis report

Released: 18.07.2022

Latest extensive report

Released: 19.04.2022

Revenue and EBIT-%

Revenue M

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
11.3.
2026

Annual report '25

29.4.
2026

General meeting '26

13.5.
2026

Business review Q1'26

Risk
Business risk
Valuation risk
Low
High
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Rapala H1'25: Toward a Turning Point18:30
Video by
Thomas Westerholm

Rapala H1'25: Toward a Turning Point

After several challenging years, Rapala's early 2025 figures suggest a shift toward better performance. Sales in the United States have been particularly strong. CEO Cyrille Viellard comments on the developments in the video.

Rapala VMC
Forum discussions
The 2024 financial statements for Peltonen Ski Oy have finally been made public. It clearly shows how much trouble the ski business has been in. The only positive is that this loss should already be included in the group’s 2024 figures, but based on this, the ski business has been...
2/15/2026, 12:27 PM
13
Inforegister 🟢 RAPALA EESTI AS (10497987) - Overview @ Inforegister.ee RAPALA EESTI AS: rapala.fi, rapala.com, Manufacture of sports supplies, Jaan Gustavson | credit check, debts, contacts, paid taxes, employees, wages, finances, real estate, directory It looks like the end of the...
2/11/2026, 8:27 AM
by Jamo
13
An update to the November Scheels post. At its peak, the stock of Strikemaster Mavens in Scheels’ online store was 3,625 at the beginning of November; now there are only 279 Mavens available in the online store (the stock level can be seen by entering an order quantity larger than...
2/17/2026, 9:00 AM
12
Rapala VMC and Okuma announce new distribution agreement in Australia | Kauppalehti A bit of movement in a positive direction again.
1/30/2026, 3:36 PM
by Pyylevä
8
Regarding Peltonen Ski Oy’s '24 financial statements further, At the end of 2024, equity was negative. In January 2025, a €1M capital loan was issued. In September 2025, equity was negative again; a new €600k capital loan was issued in October 2025. Equity adjusted for capital loans...
2/16/2026, 7:05 AM
7
Thomas has written a comment as Rapala has entered into a new distribution agreement with Okuma in Australia, which strengthens the company’s rod and reel offering. Inderes Rapala kelaa Okuman mukaan Australian apajille - Inderes Australian jakelusopimus Okuman kanssa vahvistaa strategises...
2/2/2026, 6:01 AM
by Sijoittaja-alokas
7
I wonder if it’s time for Rapala to divest from these loss-making sidelines and focus on the core… But who would buy Peltonen?
2/18/2026, 9:05 AM
by Keijo
6
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