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Rapala VMC

1.23 EUR

-0.40 %

5,940 following
Corporate customer

RAP1V

NASDAQ Helsinki

Personal Goods

Consumer Goods & Services

-0.40 %
-3.15 %
-3.91 %
+1.23 %
-7.17 %
-34.05 %
-73.91 %
-75.69 %
-80.75 %

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

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Market cap
47.97M EUR
Turnover
32.59K EUR
P/E (adj.) (25e)
EV/EBIT (adj.) (25e)
P/B (25e)
EV/S (25e)
Dividend yield-% (25e)
Coverage
Recommendation
Reduce
Target price
Updated
12.12.2025
Disclaimer
Thomas Westerholm
Thomas Westerholm

Analyst

Latest research

Latest analysis report

Released: 18.07.2022

Latest extensive report

Released: 19.04.2022

Revenue and EBIT-%

Revenue M

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
11.3.
2026

Annual report '25

29.4.
2026

General meeting '26

13.5.
2026

Business review Q1'26

Risk
Business risk
Valuation risk
Low
High
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Rapala H1'25: Toward a Turning Point18:30
Video by
Thomas Westerholm

Rapala H1'25: Toward a Turning Point

After several challenging years, Rapala's early 2025 figures suggest a shift toward better performance. Sales in the United States have been particularly strong. CEO Cyrille Viellard comments on the developments in the video.

Rapala VMC
Forum discussions
Figures collected by the Estonian Tax and Customs Board for Rapala have been published again. Rapala Eesti AS revenue Q4 2025 vs Q4 2024 +5% (figures 5.53 MEUR vs 5.28 MEUR) Lures likely sold at least reasonably well in the 4th quarter. Rapala VMC North Europe Oy revenue Q4 2025 ...
1/10/2026, 10:55 PM
19
Rapala’s key market area is seeing turbulent developments once again. The United States and Taiwan reached a trade agreement a couple of days ago, through which the U.S. is lowering Taiwan’s tariffs from the current 20% to 15%. I already speculated on this in connection with the ...
1/19/2026, 9:00 AM
by Thomas Westerholm
13
More on those figures for the Estonian production company. Rapala’s 2024 financial statements mention regarding the US region (where most, about 70%, of Estonian production is directed) that “Sales grew in almost all product groups except for hard lures, the sales of which were affected...
1/11/2026, 9:49 AM
12
I came across this: apparently, Rapala will act as Okuma’s distributor in Australia as well, starting from February 2026. Similar agreements have been made previously, for example in Chile, starting from the beginning of 2025. Tackle Tactics Okuma Distributor As of 1/02/2026 Tackle...
1/30/2026, 6:24 AM
10
Rapala VMC and Okuma announce new distribution agreement in Australia | Kauppalehti A bit of movement in a positive direction again.
yesterday
by Pyylevä
6
My guess is that they’ve stayed within it, at least at the lower end. However, H1 2025 was 2.4 MEUR better in terms of comparable operating profit than the H1 2024 figures. This means H2 2025 could be 2.4 MEUR weaker than H2 2024 before the guidance would need to be changed. So, ...
1/19/2026, 6:17 AM
5
A reverse January bull despite plenty of good news. Somehow, many shareholders have lost hope. The ice is holding now if you want to go ice fishing.
1/5/2026, 10:04 AM
by Pyylevä
4
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