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Rapala VMC

1.26 EUR

-1.18 %

5,946 following

RAP1V

NASDAQ Helsinki

Personal Goods

Consumer Goods & Services

Overview
Financials & Estimates
Ownership
Investor consensus
Compare
-1.18 %
+4.58 %
-1.18 %
-2.33 %
-34.46 %
-40.24 %
-76.63 %
-55.81 %
-80.36 %

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

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Market cap
48.94M EUR
Turnover
6.12K EUR
P/E (adj.) (25e)
EV/EBIT (adj.) (25e)
P/B (25e)
EV/S (25e)
Dividend yield-% (25e)
Coverage
Recommendation
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Target price
Updated
25.07.2025
Disclaimer
Thomas Westerholm
Thomas Westerholm

Analyst

Latest research

Latest analysis report

Released: 18.07.2022

Latest extensive report

Released: 19.04.2022

Revenue and EBIT-%

Revenue M

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
11.3.
2026

Annual report '25

29.4.
2026

General meeting '26

20.8.
2026

Interim report Q2'26

Risk
Business risk
Valuation risk
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Press releases
ShowingAll content types
Regulatory press release12 minutes ago

INSIDE INFORMATION: RAPALA VMC CONSIDERS ISSUANCE OF HYBRID CAPITAL SECURITIES IN CONNECTION WITH REFINANCING AND ANNOUNCES A TENDER OFFER FOR ITS HYBRID CAPITAL SECURITIES ISSUED IN 2023

Rapala VMC
Regulatory press release10/15/2025, 10:00 AM

Rapala VMC Corporation: Changes in Global Management Team

Rapala VMC
Regulatory press release10/13/2025, 12:00 PM

Rapala VMC Corporation’s Financial Reporting in 2026

Rapala VMC

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Regulatory press release7/29/2025, 3:30 PM

Rapala VMC Corporation - Managers' transactions - Viellard Migeon et Compagnie SA

Rapala VMC
Rapala H1'25: Toward a Turning Point18:30
Video7/25/2025, 9:26 AM by
Thomas Westerholm

Rapala H1'25: Toward a Turning Point

After several challenging years, Rapala's early 2025 figures suggest a shift toward better performance. Sales in the United States have been particularly strong. CEO Cyrille Viellard comments on the developments in the video.

Rapala VMC
Rapala VMC Oyj, Audiocast, Q2'25
Webcast7/24/2025, 2:00 PM

Rapala VMC Oyj, Audiocast, Q2'25

Rapala VMC
Regulatory press release7/24/2025, 9:00 AM

Rapala VMC Corporation: Notice pursuant to the Finnish Securities Market Act, Chapter 9, Section 10

Rapala VMC
Regulatory press release7/23/2025, 12:05 PM

Rapala VMC Corporation establishes a new share-based incentive plan for key employees

Rapala VMC
Regulatory press release7/23/2025, 12:00 PM

Rapala VMC Corporation’s Half Year Report H1/2025: Sales and Profitability Improved

Rapala VMC
What to look for in a Consumer Goods Company? | Consumer Goods Night June 9, 202513:20
Video6/16/2025, 11:30 AM

What to look for in a Consumer Goods Company? | Consumer Goods Night June 9, 2025

The operating environment has been challenging for Consumer Goods Companies.

MarimekkoOrthexTulikiviRapala VMCFiskarsNokian TyresOlviFifaxNokian PanimoAtriaHKFoodsApetitRaisioSolar FoodsFodeliaAnora Group
Regulatory press release6/10/2025, 12:00 PM

Rapala VMC Corporation: Notice pursuant to the Finnish Securities Market Act, Chapter 9, Section 10

Rapala VMC
Rapala: Interview with the new CEO
Video5/9/2025, 10:01 AM by
Thomas Westerholm

Rapala: Interview with the new CEO

Rapala's new CEO Cyrille Viellard introduces himself and talks about Rapala's strategy and direction in an interview with analyst Thomas Westerholm.

Rapala VMC
Regulatory press release5/8/2025, 1:00 PM

Decisions of Rapala VMC Corporation’s Annual General Meeting and Organising Meeting of the Board of Directors

Rapala VMC
Regulatory press release4/10/2025, 12:31 PM

Notice of the Annual General Meeting of Rapala VMC Corporation

Rapala VMC
Regulatory press release4/10/2025, 12:30 PM

Rapala VMC Corporation’s Annual Report 2024 has been released

Rapala VMC
Analyst Comment4/4/2025, 1:23 PM by
Juha Kinnunen, Atte Riikola, Thomas Westerholm, Pauli Lohi, Rauli Juva, Aapeli Pursimo, Antti Viljakainen

Case: Potential impacts of U.S. import tariffs on Helsinki Stock Exchange companies

The new import duties announced by the United States are causing headaches for several companies on the Helsinki Stock Exchange, in addition to generally weakening the global economic outlook and increasing uncertainty. Under the current US administration, situations can change rapidly, but according to the current plan, the tariffs should come into effect next Wednesday. The indirect effects of the current trade policy, and especially a potentially looming full-blown trade war, are likely to be greater for most companies than the direct effects, but in this compilation, we outline the potential effects of US import duties on various companies and sectors. This is our best estimate of the current impact, but the situation is evolving and uncertainty is now very high.

OptomedRevenio GroupDetection TechnologyNokiaTelesteRapala VMCWärtsiläVaisalaFiskarsHarviaMetsoKalmarGlastonPonsseKoneKonecranesRobitValmetRauteMetsä BoardStora Enso
Regulatory press release3/10/2025, 4:15 PM

Rapala VMC Corporation - Managers' transactions - Oy Rosaco Ab

Rapala VMC
Rapala VMC Oyj, Q4'24
Webcast3/6/2025, 9:00 AM

Rapala VMC Oyj, Q4'24

Rapala VMC
Regulatory press release3/5/2025, 3:00 PM

Rapala VMC Corporation’s Annual Accounts 2024: Improved Profitability and Strong Cash Flow in a Challenging Year

Rapala VMC
Regulatory press release12/17/2024, 3:30 PM

Insider Information: Cyrille Viellard appointed as CEO and President of Rapala VMC Corporation

Rapala VMC
Forum discussions
Regarding the operations in Estonia, there was a great video where a Lithuanian fishing tackle dealer got to visit Rapala’s Estonian factory and interview Arto Nyberg. (The introductions etc. are in Lithuanian, but the interviews are in English). Interesting figures: In Estonia, ...
10/23/2025, 5:57 PM
15
And a bit more about Scheels and the Strikemaster Maven ice auger: the retailer also seems to have high expectations for the launch. Scheels annually organizes a promotion where the buyer of an ice auger receives a second battery (and in the case of the Maven, also a 13 Fishing reel...
10/27/2025, 10:52 AM
14
Update to that Scheels post, now Strikemaster Maven augers of various sizes, 3010 pcs in online store stock (https://www.scheels.com/p/04325312494 stock balance can be seen by setting the quantity to a number greater than the stock balance), Ion Alpha Plus Electric Gen 572 pcs and...
11/5/2025, 6:38 AM
12
Perhaps 13 Fishing has received relatively little attention in writings so far. A positive aspect of this is Rapala’s direct deliveries to Bass Pro Shop. Additionally, Bass Pro Shop offers 27 different 13 Fishing rods/reels/combos in ice fishing products, 12 of which are new this...
11/7/2025, 8:15 AM
11
Rapala in the US market may be moving towards stronger integration with suppliers, so that some new products from the largest online stores are shipped directly from Rapala’s warehouse to consumers. The supply chain simplifies, and the producer’s margin should increase, as the inventory...
10/27/2025, 10:05 AM
11
From the Swedish market, Söder Sportfiske AB reported its Q3 figures today. The development there was quite weak. However, the development was mainly due to a decline in sales of fly fishing products. In other categories, turnover was roughly at the previous year’s level. Key points...
10/24/2025, 9:54 AM
11
So, 40% of the lures are packaged in that old-style plastic-guzzling packaging just because Americans consider it a classic and thus an essential part of the product. Sad in itself, but at the same time an interesting observation that packaging is such a significant thing and for...
10/23/2025, 8:13 PM
by Pehmeet Ajoo
10
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