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Flügger Q1'26/27: Core customer growth now visible in the top line

FLUG BResearch05.10.2026 klo 09.30
Rasmus Køjborg, Victor Skriver
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Summary

  • Flügger's Q1 2026/27 revenue increased by 4% to MDKK 678, slightly surpassing the MDKK 674 estimate, with organic growth of approximately 3.5% across all segments.
  • Nordic revenue rose 4%, driven by Denmark and Norway, while Sweden saw a decline due to the DIY phase-out; International growth was led by Poland, despite declines in other countries.
  • Q1 is the most profitable quarter for Flügger, and the H1 report will reveal the impact of the shift towards professional painters on margins, with last year's H1 gross margin at 56.5%.
  • The DCF value of DKK 428 per share supports recovery potential, with Flügger trading at a discount on P/E and offering a dividend yield of around 5%; the "Accumulate" recommendation and DKK 410 price target are reiterated.

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Flügger's Q1 2026/27 revenue rose 4% to MDKK 678 (Q1 2025/26: MDKK 653), slightly ahead of our MDKK 674 estimate, with organic growth of around 3.5%. All three segments delivered organic growth, led by International at 5% and Nordic at 3%, while Partnerships grew 2% organically but was flat reported due to currency. Management highlights high delivery reliability through the peak season and a continued slight market improvement among Nordic professional painters, though activity remains at a low level. Guidance is unchanged, and we reiterate our "Accumulate" recommendation and DKK 410 price target.

Nordics grow on both customer groups, Sweden still lags

Nordic revenue grew 4% to MDKK 453 (3% organic, 1% currency). Denmark rose 5% to MDKK 213, as sales to both professional painters and private consumers more than offset the loss of private -label low-price volumes, extending the inflection from Q4. Norway was the strongest market, up 14% to MDKK 81, with 7% in local currency, primarily driven by professional painters. Sweden declined 1% to MDKK 159 ( -2% organic). Sales to both professional and private customers grew, but not enough to compensate for the earlier DIY phase -out.

Poland drives International while Partnerships is held back by DIY demand

International grew 5% to MDKK 140. Poland rose 11% to MDKK 114 across customer groups, supported by another store opening in a new area. That comes on top of 4 openings in 2025/26 and 8 in 2024/25, and a relaunch of one of Flügger's largest Polish products was well received through the peak season. Other countries declined 18% to MDKK 24, partly due to ended collaborations. Partnerships was flat at MDKK 85. Unicell in Poland declined 1% on lower demand among DIY chains, while Ukraine grew 5% in local currency but was offset by a 6% currency headwind.

H1 to show whether an improved mix lifts margins

Q1 is Flügger's most profitable quarter and accounted for 52% of H1 revenue last year, while demand typically starts to taper off in Q2, so the quarter provides a good starting point for the half -year. However, with only revenue disclosed, the H1 report will be the first test of how much the shift toward professional painters and the DIY phase-out benefit margins. Last year's H1 gross margin rose 1.6pp to 56.5% and EBIT reached MDKK 141. Beyond the mix, we will watch how much ERP-related consultancy costs weigh on the cost base.

DCF value and high dividend yield underpin the total return profile

We have raised our risk-free rate to 2.5% from 2.0%, reflecting the higher interest rate environment, and lowered the market risk premium to 4.75% in line with current market  implied estimates, resulting in a WACC of 8.2% from 8.3%. Our DCF value of DKK 428 per share continues to support the recovery potential, even after a risk-weighted adjustment for the sanctions case. Flügger trades broadly in line with peers on EV/EBIT, at a discount on P/E, and with a dividend yield of around 5%, well above the peer median. We therefore reiterate our "Accumulate" recommendation and DKK 410 price target.

Disclaimer: HC Andersen Capital receives payment from Flügger for a DigitalIR and research agreement. Rasmus Køjborg and Victor Skriver 08:30 05/10-2026.

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Flügger develops, produces, markets, and sells interior and exterior decorative paint, wood stains, filler, and tools; selling to professional painters, private customers, and builder’s merchants. Flügger originates from Denmark and is listed on the Nasdaq OMX Copenhagen Stock Exchange. Flügger has a strong market position in the Nordic markets, where it is the market leader in Denmark. Its physical Flügger Farver stores are well known throughout the Nordic region and are the company’s primary sales channel; however, Flügger also has private label sales via builder’s merchants as well as developing e-commerce capabilities. Flügger’s position in the Nordics is relatively stable, whereas the company has growth via export markets and its own presence in Eastern Europe, with a long history in Poland and by the acquisitions of Unicell and Eskaro.

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Key Estimate Figures05.10.

202627e28e
Revenue2,313.02,413.52,518.2
growth-%1.8 %4.3 %4.3 %
EBIT (adj.)108.0123.8141.0
EBIT-% (adj.)4.7 %5.1 %5.6 %
EPS (adj.)22.9028.9533.85
Dividend0.000.000.00
Dividend %
P/E (adj.)-13.011.1
EV/EBITDA-11.310.7