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Extensive research

Patience may yet be rewarded with a great catch

By Inderes
Rapala VMC
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We have grown slightly more confident that, in the hands of new management, the execution of Rapala’s strategy will start to bear fruit and the EBIT margin may return closer to the company’s historical levels and the levels of its competitors. Extracting the latent potential of the brands will take more time, even in a good scenario, but the markets are currently not really pricing in the improvement of profit performance and we believe that the return/risk ratio is now in slightly positive territory.

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Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

Read more on company page

Key Estimate Figures01.10.2020

201920e21e
Revenue275.4239.3249.1
growth-%5.0 %-13.1 %4.1 %
EBIT (adj.)17.95.614.5
EBIT-% (adj.)6.5 %2.3 %5.8 %
EPS (adj.)0.21-0.070.20
Dividend0.000.000.10
Dividend %0.0 %0.0 %8.0 %
P/E (adj.)13.1neg.6.2
EV/EBITDA7.810.55.5

Forum discussions

Great, and thank you for looking for positive signs. I myself am also of the opinion that we shouldn’t make classic Neste moves with this now...
16 hours ago
by Pyylevä
3
Positively, in the US, cold weather has arrived, bringing the ice fishing season earlier than last year. This is also clearly visible, for example...
17 hours ago
10
As Rapala updates its strategy, we may see if my growth expectations are too conservative compared to the company’s goals. However, in my opinion...
12/12/2025, 10:41 AM
by Thomas Westerholm
16
In 3 years, revenue is forecast to grow by less than 8%. A bit of Vilppo would be welcome Inderes Odotuksia alas ennen torstain H1-raporttia...
12/12/2025, 9:22 AM
by Zen65
5
And here is a new company report on Rapala from Thomas. We have taken into account Rapala’s balance sheet refinancing and made slight adjustments...
12/12/2025, 5:58 AM
by Sijoittaja-alokas
5
If you wear a bit of a tinfoil hat, this also alleviates the fear that a “Cityconit” move would have been made with Rapala. Share price at an...
12/11/2025, 6:46 AM
by Ummon
16
Investors’ wishes have clearly been heard! Presumably, the business reviews will be slightly lighter than the H1 report and the financial statements...
12/11/2025, 6:19 AM
by Thomas Westerholm
9
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Inderes’ Disclaimer can be found here. Detailed information about each share actively monitored by Inderes is available on the company-specific pages on Inderes’ website. © Inderes Oyj. All rights reserved.