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Rapala VMC: Hooked on turnaround

RAP1VExtensive research19.04.2022 klo 12.22
Olli VilppoAnalyst
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Rapala's earnings growth has all preconditions to continue in the next few years despite the fishing boom slowing down as the journey to reach the full potential of the Rapala brand and the rod & reel category has only started. We lowered our estimates slightly after cutting them clearly for the Russian market, whose importance has been rather limited for Rapala in recent years. These changes slow down 2022 earnings growth, but the expected return remains attractive (20% p.a.) relative to the moderate risk profile especially in the longer-term. The acquisition option also provides support for Rapala’s valuation.

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Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

Read more on company page

Key Estimate Figures11.04.2022

202122e23e
Revenue294.3291.7298.9
growth-%12.6 %-0.9 %2.5 %
EBIT (adj.)32.730.532.5
EBIT-% (adj.)11.1 %10.4 %10.9 %
EPS (adj.)0.460.490.55
Dividend0.150.200.30
Dividend %1.7 %12.3 %18.5 %
P/E (adj.)19.13.33.0
EV/EBITDA9.03.02.8

Forum discussions

The list of largest shareholders was updated today, hence the change regarding Allshares. The next largest addition on the list was 21,191 shares...
9/1/2026, 10:29 AM
1
So what made you conclude that it went to All Shares? 1.7 million shares were traded in August. Elo’s block could easily have gone to a nominee...
9/1/2026, 10:13 AM
by Critter
0
Elon’s batch of 155,000 shares went to All Shares Hedging Oy, an external service provider for Rapala’s share-based incentive scheme. As of ...
9/1/2026, 9:30 AM
5
OP raises its recommendation to “buy” and updates the target price to 2.0 euros. Available at Rapala VMC - Analyysiraportit
8/24/2026, 7:05 AM
15
Here is the company report from Thomas following Rapala’s Q2 results Rapala’s second quarter was strong, driven by North America and the “Other...
8/24/2026, 5:20 AM
by Sijoittaja-alokas
8
There was also a piece like this in Helsingin Sanomat a few days ago Onkivapa korvasi Eemeli Peltosen puhelimenkatselun | HS.fi
8/21/2026, 4:03 PM
by CloseToStupid
8
Something a bit lighter. It’s great that young people have discovered fishing. Yle Uutiset – 16 Aug 26 Kalastusyrittäjät käyttävät somea, jotta...
8/21/2026, 3:57 PM
by Kanye_Cash
13