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Research

Rapala VMC: Meager catch will improve in coming years

By Inderes
Rapala VMC
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Result-wise Rapala's H1 report brought no joy and H2 will also remain very modest. In the longer term, earnings growth has clear steps to continue as the journey to reach the full potential of the Rapala brand and the rod & reel category has only started. We cut our 2022 estimates in particular, but also made slight cuts to our estimates for the next few years, as the strategy has progressed in the background. Especially the longer-term expected return remains attractive in a relatively defensive share. Acquisition option also provides support for Rapala’s valuation.

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Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

Read more on company page

Key Estimate Figures16.07.2022

202122e23e
Revenue294.3278.5294.2
growth-%12.6 %-5.4 %5.6 %
EBIT (adj.)32.716.027.9
EBIT-% (adj.)11.1 %5.8 %9.5 %
EPS (adj.)0.460.250.47
Dividend0.150.100.20
Dividend %1.7 %8.1 %16.2 %
P/E (adj.)19.14.82.6
EV/EBITDA9.05.22.9

Forum discussions

As Rapala updates its strategy, we may see if my growth expectations are too conservative compared to the company’s goals. However, in my opinion...
20 hours ago
by Thomas Westerholm
13
In 3 years, revenue is forecast to grow by less than 8%. A bit of Vilppo would be welcome Inderes Odotuksia alas ennen torstain H1-raporttia...
21 hours ago
by Zen65
4
And here is a new company report on Rapala from Thomas. We have taken into account Rapala’s balance sheet refinancing and made slight adjustments...
yesterday
by Sijoittaja-alokas
5
If you wear a bit of a tinfoil hat, this also alleviates the fear that a “Cityconit” move would have been made with Rapala. Share price at an...
12/11/2025, 6:46 AM
by Ummon
16
Investors’ wishes have clearly been heard! Presumably, the business reviews will be slightly lighter than the H1 report and the financial statements...
12/11/2025, 6:19 AM
by Thomas Westerholm
9
Here are Thomas’s comments on Rapala’s transition to quarterly reporting. Quarterly reporting improves the transparency of the company’s investor...
12/11/2025, 5:57 AM
by Sijoittaja-alokas
7
Rapala VMC Oyj adds Q1 and Q3 interim reports to its financial reporting in 2026 | Kauppalehti Great news.
12/10/2025, 2:44 PM
by Pyylevä
40
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