contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


rapala-vmc-meager-catch-will-improve-coming-years

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Rapala VMC is a company focused on sport fishing products. The sale of fishing equipment takes place through the company’s distribution network and includes several brands. The product range includes lures as well as related gear such as rods, reels, hooks, and fishing knives. The company operateCorporations globally, with its largest markets in Europe and North America. The company’s headquarters is located in Helsinki, Finland

A reverse January bull despite plenty of good news. Somehow, many shareholders have lost hope. The ice is holding now if you want to go ice fishing.

Yes, probably from next season onwards, clearly the majority of the impact on revenue and profit. It’s hard to say when that distribution started as the press release only states “fall 2025”. It has probably been planned for some time; according to the press release, integration has been “over the past several months”. The sale of that Canadian distribution center was probably more a solution born out of cash needs, as it was leased back into use after the sale. Most of that synergy arises precisely from Rapala distributing all Clam products to Canadian retailers. Rapala is a larger player, so Clam gains a wider distribution network, and on the other hand, Rapala itself can deliver to even the most remote locations more frequently and with fuller deliveries.

Could the weakness of the announcement be due to the fact that it doesn’t affect this year’s results? Products are ordered and stored. They are sold well in advance. It will probably be announced in connection with the annual review, as it will only affect next year. But good news. There are many synergy benefits. Could it have been planned for so long, since Rapala sold off its inventory from Canada..?

Great, and thank you for looking for positive signs. I myself am also of the opinion that we shouldn’t make classic Neste moves with this now. I believe in something better. Consumers might also perk up, at least in the Nordic countries, if peace is achieved in Europe. I believe that cyclical consumption and trade will benefit.

Positively, in the US, cold weather has arrived, bringing the ice fishing season earlier than last year. This is also clearly visible, for example, in Google Trends searches compared to the previous season.  Link: Google Trends, search area United States, search term Ice Fishing https://trends.google.com/trends/explore?date=today%205-y%26geo=US%26q=ice%20fishing%26hl=fi

As Rapala updates its strategy, we may see if my growth expectations are too conservative compared to the company’s goals. However, in my opinion, pursuing growth should not be a priority; instead, attention should be focused on profitability and strengthening the balance sheet. Rapala can certainly achieve growth if it wishes by expanding the Rapala brand into new product categories, increasing sales of third-party products, and expanding its own distribution. However, in my opinion, focusing attention on the most profitable markets and categories would be justified. Historically, the impact of strong growth on profitability does not seem particularly flattering, which, in my opinion, supports focusing on the quality of revenue.

In 3 years, revenue is forecast to grow by less than 8%. A bit of Vilppo would be welcome                    Inderes              Odotuksia alas ennen torstain H1-raporttia - Inderes    Olemme laskeneet Rapalan ennusteitamme selvästi yhtiön annettua kesäkuun lopussa tulosvaroituksen, jota kommentoimme täällä. Lyhyen ajan tulospohjainen arvostuskuva on edelleen korkea ja pidemp...

Rapala VMC

Result-wise Rapala's H1 report brought no joy and H2 will also remain very modest. In the longer term, earnings growth has clear steps to continue as the journey to reach the full potential ...

<p>Result-wise Rapala's H1 report brought no joy and H2 will also remain very modest. In the longer term, earnings growth has clear steps to continue as the journey to reach the full potential of the Rapala brand and the rod &amp; reel category has only started. We cut our 2022 estimates in particular, but also made slight cuts to our estimates for the next few years, as the strategy has progressed in the background. Especially the longer-term expected return remains attractive in a relatively defensive share. Acquisition option also provides support for Rapala’s valuation.</p> 

	2021	22e	23e
Revenue	294.3	278.5	294.2
growth-%	12.6 %	-5.4 %	5.6 %
EBIT (adj.)	32.7	16.0	27.9
EBIT-% (adj.)	11.1 %	5.8 %	9.5 %
EPS (adj.)	0.46	0.25	0.47
Dividend	0.15	0.10	0.20
Dividend %	1.7 %	8.0 %	16.1 %
P/E (adj.)	19.1	4.9	2.7
EV/EBITDA	9.0	5.2	2.9

Rapala VMC: Meager catch will improve in coming years

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Key Estimate Figures16.07.2022

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