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Extensive research

Value creation is always in fashion

By Rauli JuvaAnalyst
H&M
Download report (PDF)

We believe H&M is on an improving margin trend and will get close to its 10% margin target in 2024, driving a substantial earnings growth y/y during 2023-24. We see solid growth potential for this globally strong fashion brand.

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H&M, Hennes & Mauritz, is a Swedish company that designs, produces and sells clothing and fashion items including accessories and home textiles. The company targets fashion-conscious consumers and collaborates with suppliers worldwide. H&M operates globally through both stores and e-commerce. The company was founded in 1947 and is headquartered in Stockholm, Sweden.

Read more on company page

Key Estimate Figures09.10.2023

202223e24e
Revenue223,553.0237,615.0241,000.0
growth-%12.4 %6.3 %1.4 %
EBIT (adj.)9,760.014,905.521,595.7
EBIT-% (adj.)4.4 %6.3 %9.0 %
EPS (adj.)3.746.249.45
Dividend6.506.507.00
Dividend %5.8 %3.9 %4.2 %
P/E (adj.)30.026.517.5
EV/EBITDA7.98.47.6

Forum discussions

Lucas has published a new company report on H&M regarding Q1 In our view, H&M’s Q1 report did not contain any major surprises. The overall picture...
3/27/2026, 5:55 AM
by Sijoittaja-alokas
0
Here are Lucas’s preliminary comments as the company releases its Q1 results on Thursday, March 26 (Q1: Dec 1, 2025 – Feb 28, 2026) We believe...
3/19/2026, 8:51 AM
by Sijoittaja-alokas
0
Lucas has published a new company report following H&M’s Q4 H&M’s Q4 results once again exceeded expectations, increasing our confidence that...
1/30/2026, 7:36 AM
by Sijoittaja-alokas
0
Here is an earnings preview from Lucas as H&M releases its Q4 results on January 29. We believe consumer demand remained sluggish in H&M’s Q4...
1/22/2026, 5:43 AM
by Sijoittaja-alokas
0
Our own @lucas.mattsson comments on H&M’s development in the article below: H&M at a 14-month high – analyst: What determines the share price...
12/18/2025, 12:28 PM
by Isa Hudd
2
Below is news on how H&M is launching a SEK 1 billion share buyback to return money to shareholders and at the same time tidy up its capital...
11/21/2025, 11:47 AM
by Sijoittaja-alokas
2
Hi! My name is Lucas, and I cover H&M, among other things. Since our forum has now switched to multilingual mode, you can ask me questions, ...
10/13/2025, 1:02 PM
by Lucas Mattsson
15