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H&M

163.45 SEK+0.96 %16.7. klo 18.29
3,701 following

HM B

NASDAQ Stockholm

Personal Goods

Consumer Goods & Services

Overview
Financials & Estimates
Ownership
Dividend
Investor consensus
Compare
+0.96 %
-2.91 %
-6.14 %
-8.87 %
-12.08 %
+20.85 %
-8.99 %
-14.63 %
+6,930.11 %

H&M, Hennes & Mauritz, is a Swedish company that designs, produces and sells clothing and fashion items including accessories and home textiles. The company targets fashion-conscious consumers and collaborates with suppliers worldwide. H&M operates globally through both stores and e-commerce. The company was founded in 1947 and is headquartered in Stockholm, Sweden.

Read more
Market cap
261.34B SEK
Turnover
190.27M SEK
P/E (adj.) (26e)
EV/EBIT (adj.) (26e)
P/B (26e)
EV/S (26e)
Dividend yield-% (26e)
Coverage
Recommendation
Sell
Target price
Updated
26.06.2026
Revenue and EBIT-%
EPS and dividend
Financial calendar
Risk
Business risk
Valuation risk
Low
High
All
Research
Press releases
ShowingAll content types

Forum discussions
Hi! My name is Lucas, and I cover H&M, among other things. Since our forum has now switched to multilingual mode, you can ask me questions, and I will participate in the discussion here.
10/13/2025, 1:02 PM
by Lucas Mattsson
15
Lucas has published a company preview report ahead of H&M’s Q2 report release on June 25th. We believe H&M’s Q2 (March-May) revenue growth remained soft, driven by weak market data, reflecting declining consumer confidence and cold weather in April. As a result, we have revised our...
6/17/2026, 6:14 AM
by Sijoittaja-alokas
2
Our own @lucas.mattsson comments on H&M’s development in the article below: H&M at a 14-month high – analyst: What determines the share price | EFN.se
12/18/2025, 12:28 PM
by Isa Hudd
2
Below is news on how H&M is launching a SEK 1 billion share buyback to return money to shareholders and at the same time tidy up its capital structure. The program is, however, small, i.e., only about 0.4% of the company’s value and concerns B-shares. According to the article, the...
11/21/2025, 11:47 AM
by Sijoittaja-alokas
2
Lucas has published a new company report on H&M following the Q2 results In our view, H&M’s Q2 report confirmed that the big picture remains unchanged: weak revenue development, but improved profitability driven by internal efficiency measures and external margin tailwinds. While...
6/26/2026, 4:57 AM
by Sijoittaja-alokas
1
Tomi Pätäri has written
9/30/2025, 7:54 PM
by Sijoittaja-alokas
1
Lucas has published a new company report on H&M following the Q1 results In our view, H&M’s Q1 report did not contain any major surprises. The big picture remains unchanged; the company continues to face challenges in growing sales, while profitability improvements are primarily ...
3/27/2026, 5:55 AM
by Sijoittaja-alokas
0
Read more on our forum
Lucas Mattsson
Lucas Mattsson

Head of Equity Research, Sweden

Latest research

Latest analysis report

Released: 26.06.2026

Latest extensive report

Released: 09.10.2023

Revenue and EBIT-%

Revenue B

EBIT-% (adj.)

EPS and dividend

EPS (adj.)

Dividend %

Financial calendar
24.9.
2026

Interim report Q3'26

4.11.
2026

Half year dividend

28.1.
2027

Annual report '26

H&M Q2'26: Profitability holds, top line still searching for traction
Research26.06.2026 klo 07.00 by
Lucas Mattsson

H&M Q2'26: Profitability holds, top line still searching for traction

In our view, H&M's Q2 report confirmed that the overall story remains unchanged: weak top-line momentum, but improved profitability driven by internal efficiency measures and external margin tailwinds.

H&M
Regulatory press release25.06.2026 klo 09.00

H & M Hennes & Mauritz AB Six-month report 2026

H&M
Press release18.06.2026 klo 15.00

Modular Finance IR Consensus: H&M – Consensus estimates Q2 2026

H&M

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H&M Q2'26 preview: Soft topline, but margins resilient so far
Research17.06.2026 klo 07.30 by
Lucas Mattsson

H&M Q2'26 preview: Soft topline, but margins resilient so far

We believe revenue growth remained soft in H&M's Q2, driven by weak market data, reflecting softer consumer confidence and cold weather in April.

H&M
Regulatory press release01.06.2026 klo 12.25

H & M Hennes & Mauritz AB: Buybacks of shares by H&M during week 22, 2026. The share buyback programme for the company's long-term incentive program (LTIP) is now complete and has been closed.

H&M
Regulatory press release29.05.2026 klo 09.00

H & M Hennes & Mauritz AB: New number of shares and votes in H&M

H&M
Regulatory press release25.05.2026 klo 12.45

H & M Hennes & Mauritz AB: Buybacks of shares by H&M during week 21, 2026

H&M
Regulatory press release18.05.2026 klo 12.25

H & M Hennes & Mauritz AB: Buybacks of shares by H&M during week 20, 2026

H&M
Regulatory press release11.05.2026 klo 10.00

H & M Hennes & Mauritz AB: H&M decides to buy back own shares for the company's long-term incentive programme (LTIP)

H&M
Regulatory press release05.05.2026 klo 18.30

Information from the 2026 AGM of H & M Hennes & Mauritz AB

H&M
H&M Q1'26: Muted sales growth overshadows margin gains
Research27.03.2026 klo 07.30 by
Lucas Mattsson

H&M Q1'26: Muted sales growth overshadows margin gains

In our view, H&M’s Q1 report did not contain any major surprises. The overall narrative remains unchanged; the company continues to struggle to drive sales growth, while margin improvement is primarily supported by internal initiatives and external factors rather than top-line momentum. In our view, valuation levels remain elevated, and given the ongoing revenue concerns, we continue to view the risk/reward as unattractive. As a result, we reiterate our Sell recommendation and our target price to SEK 155 per share.

H&M
Regulatory press release26.03.2026 klo 09.15

H & M Hennes & Mauritz AB: Notice of annual general meeting

H&M
Regulatory press release26.03.2026 klo 09.10

H & M Hennes & Mauritz AB publishes its Annual and Sustainability Report 2025

H&M
Regulatory press release26.03.2026 klo 09.00

H & M Hennes & Mauritz AB Three-month report 2026

H&M
Press release23.03.2026 klo 15.00

Modular Finance IR Consensus: H&M – Consensus estimates Q1 2026

H&M
H&M Q1'26 preview: Topline concerns persist
Research19.03.2026 klo 08.30 by
Lucas Mattsson

H&M Q1'26 preview: Topline concerns persist

We believe revenue growth has remained soft in H&M’s Q1 (Dec-Feb), and we have therefore revised down our revenue estimates slightly. However, we still believe that supply chain efficiencies, good operational cost control and external margin tailwinds should continue to support profitability. In our view, the valuation levels are still elevated, and, given the ongoing topline concerns, we still view the risk/reward as unattractive. As a result, we reiterate our Sell recommendation and target price of SEK 155 per share.

H&M
H&M Q4'25: Slow growth, stronger profitability execution
Research30.01.2026 klo 07.00 by
Lucas Mattsson

H&M Q4'25: Slow growth, stronger profitability execution

H&M’s Q4 earnings surprised on the upside again, which makes us more confident that a gradual margin recovery is taking shape. While the operational cost control was strong this quarter, sales growth remained modest, something we view as critical to reach its long-term margin ambitions. In our view, the valuation levels are still elevated, and, given the ongoing topline concerns, we still view the risk/reward as unattractive. As a result, we reiterate our Sell recommendation but increase our target price to SEK 155 per share (prev. 140 per share), mainly due to increased earnings estimates.

H&M
Regulatory press release29.01.2026 klo 09.00

H & M Hennes & Mauritz AB Full-year report 2025

H&M
Press release26.01.2026 klo 15.30

Modular Finance IR Consensus: H&M – Consensus estimates Q4 2025

H&M
Regulatory press release26.01.2026 klo 11.35

H & M Hennes & Mauritz AB: Buybacks of shares by H&M during week 4, 2026. The share buyback programme is now complete and has been closed.

H&M