contentSlug

type

ContentSlug_ContentQuery

slug

ContentPageContentQuery

content

trendingContent

query ContentSlug_ContentQuery(
  $contentSlug: String!
  $type: [ContentType!]
) {
  ...ContentPageContentQuery_13QmVO
}

fragment CompanyDetails_Content on Content {
  __isContent: __typename
  companies {
    name
    description
    pageUrl
    id
  }
}

fragment ContentBasicInfo on Content {
  __isContent: __typename
  id
  type
  title
  lang
  companies {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  tags {
    viewerIsFollowing
    id
    name
    pageUrl
  }
  ...PublishingDetails
  ...Reactions
}

fragment ContentMetadata on Content {
  __isContent: __typename
  type
  title
  lang
  pageUrl
  alternatePageUrls: translations {
    __typename
    pageUrl
    lang
  }
  imgUrl
  description
  ... on Video {
    liveTime
    videoUrl
  }
  ... on Webcast {
    liveTime
    videoUrl
  }
}

fragment ContentPageContentQuery_13QmVO on Query {
  content(slug: $contentSlug, type: $type) {
    __typename
    id
    type
    title
    isPremium
    lang
    htmlBody
    summary
    companies {
      forum {
        latestPosts {
          ...ForumPosts
        }
      }
      name
      id
      viewerIsFollowing
      pageUrl
      defaultInstrument {
        isin
        id
        marketOpen
        marketClose
        marketplace {
          region
        }
        returns {
          total
        }
      }
    }
    tags {
      viewerIsFollowing
      id
      name
      pageUrl
    }
    createdAt
    ... on Video {
      liveTime
    }
    ... on Webcast {
      liveTime
    }
    slug
    ... on CompanyReport {
      reportUrl
    }
    ... on ThirdPartyCompanyReport {
      reportUrl
    }
    ... on StockExchangeRelease {
      reportUrl
    }
    ...ContentBasicInfo
    ...ContentMetadata
    ...PriceAndRecommendation_Content
    ...CompanyDetails_Content
    ...ReportLink_Content
    ...KeyFigures_Content
  }
  ...TrendingContent_1jQ2Cn
}

fragment ForumPosts on ForumPost {
  text
  likesCount
  url
  author
  postedAt
  authorImgUrl
}

fragment KeyFigures_Content on Content {
  __isContent: __typename
  companies {
    defaultInstrument {
      estimateData {
        modelType
        reportingCurrency
      }
      snapshot {
        transaction {
          date
          actualized {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
          estimates {
            year
            quarter
            revenue
            revenueGrowth
            ebitAdjusted
            ebitReported
            ebitda
            enterpriseValue
            epsAdjusted
            dividend
            dividendYield
            sharePrice
          }
        }
      }
      id
    }
    id
  }
}

fragment PriceAndRecommendation_Content on Content {
  __isContent: __typename
  createdAt
  companies {
    name
    pageUrl
    defaultInstrument {
      priceData {
        tradeCurrency
      }
      snapshot {
        priceData {
          date
          lastPrice
          tradeCurrency
        }
        transaction {
          date
          recommendation
          targetPrice
        }
        prevTransaction {
          recommendation
        }
      }
      id
    }
    id
  }
}

fragment PublishingDetails on Content {
  __isContent: __typename
  createdAt
  publishers {
    name
    imgUrl
  }
  authors {
    __typename
    id
    name
    slug
    imgUrl
    jobTitle
  }
  ... on Video {
    liveTime
  }
  ... on Webcast {
    liveTime
  }
}

fragment Reactions on Content {
  __isContent: __typename
  id
  reactionGroups {
    reactionType
    reactionsCount
    viewerReacted
  }
}

fragment ReportLink_Content on Content {
  __isContent: __typename
  type
  isPremium
  ... on CompanyReport {
    reportUrl
  }
  ... on ThirdPartyCompanyReport {
    reportUrl
  }
  ... on StockExchangeRelease {
    reportUrl
  }
}

fragment TrendingContent_1jQ2Cn on Query {
  trendingContent(type: ARTICLE) {
    __typename
    id
    title
    lang
    pageUrl
    createdAt
    type
    imgUrl
    companies {
      squareLogoUrl
      name
      id
    }
    authors {
      __typename
      imgUrl
      id
    }
    publishers {
      imgUrl
    }
  }
}


bjorn-borg-solid-growth-across-key-focus-areas-analyst-group

__typename

title

isPremium

lang

htmlBody

summary

companies

createdAt

publishers

authors

reactionGroups

pageUrl

translations

imgUrl

description

Björn Borg operates in the fashion industry and focuses on the design, manufacture and distribution of sportswear and underwear. The company's products are aimed at private individuals looking for comfortable and stylish clothing. The business is global with a main presence in the Nordic region and Europe. Björn Borg was founded in 1984 and is headquartered in Solna.

And here is a new company report on Björn Borg in Lucas’s style.   Björn Borg’s Q3 report was broadly in line with our forecasts. In our view, the company continues to show good revenue growth, but it does not come without costs, as gross margins (FX adj.) have declined over the past three quarters. At current valuation levels (2026 P/E: 17x and EV/EBIT: 13x), we would like to see clearer evidence that the company can successfully expand its footwear and sportswear categories while maintaining stable gross margins. As a result, we reiterate our Reduce recommendation, but raise our target price to SEK 57 per share (previously SEK 55), mainly due to a slight increase in short-term earnings forecasts.                   Inderes              Björn Borg Q3'25: Vahva Q3-raportti, mutta arvostus pysyy venytettynä - Inderes    Björn Borgin Q3-raportti oli kokonaisuutena suunnilleen linjassa ennusteidemme kanssa. Näkemyksemme mukaan yhtiö osoittaa edelleen hyvää liikevaihdon kasvua, mutta se ei tule ilman kustannuksia, sillä bruttomarginaaleissa (FX oik.) on laskua kolmen...

And here are Lucas’s quick comments on the morning’s results.  Björn Borg’s Q3 revenue was only slightly below our absolute forecasts. Although operational cost development was stable, slightly lower revenue than our expectations also led to Q3 operating profit being slightly below our expectations. Overall, the sportswear category continues to outperform, but for the company to achieve the higher growth in line with its targets, it must also boost the footwear category, which has underperformed so far.                   Inderes              Björn Borg Q3’25 pikakommentti: Ei suuria yllätyksiä - Inderes    Björn Borgin Q3-liikevaihto jäi absoluuttisesti vain hieman ennusteistamme. Vaikka operatiivisten kustannusten kehitys oli vakaata, hieman odotuksiamme matalampi liikevaihto johti myös siihen, että Q3:n liikevoitto jäi hieman odotuksistamme....

@lucas.mattsson has written preliminary comments as Björn Borg announces its results next week Friday.  We expect strong revenue growth, primarily driven by strong sales to larger retailers in mature markets. We anticipate that sales growth, combined with positive currency effects on gross margins, will maintain profitability at a good level. In the upcoming report, we will focus on the company’s key growth categories, sportswear and footwear, and ensure that the company can successfully grow its revenue while maintaining stable underlying gross margins.                   Inderes              Björn Borg Q3'25 -ennakko: Jatkuvaa kasvua ja vakaata kannattavuutta - Inderes    Odotamme vahvan myynnin kasvun yhdessä positiivisten valuuttakurssivaikutusten kanssa bruttomarginaaleissa pitävän kannattavuuden hyvällä tasolla.

Hi! My name is Lucas and I cover, among other things, Björn Borg. Since our forum has now switched to multilingual mode, you can ask me questions and I will participate in the discussion here.

Here is Lucas Mattsson’s company report on Björn Borg after Q2.  Björn Borg’s Q2 report was mixed. While the company reported strong revenue, it did not come without costs, and profitability was lower than our expectations. The company’s valuation multiples for this year are at the upper end of our accepted valuation ranges, with a P/E ratio of approximately 18x and an EV/EBIT of approximately 14x. At current valuation levels, we would like to see clearer evidence that the company can successfully grow its revenue while maintaining a stable gross margin. As a result, we reiterate our Reduce recommendation and a target price of SEK 55 per share.                   Inderes              Björn Borg Q2'25: Panostaa kasvuun, kannattavuus tarkkailussa - Inderes    Björn Borgin Q2-raportti oli sekalainen. Vaikka yhtiö raportoi vahvan liikevaihdon, se ei tullut ilman kustannuksia ja kannattavuus oli matalampi kuin odotuksemme. Yhtiön tulosperusteiset arvostuskertoimet tälle vuodelle ovat hyväksyttävän...

Here are Lucas’s quick comments on the result.                    Inderes              Björn Borg Q2'25 -pikakommentti: Hyvä liikevaihdon kasvu, mutta tulos jäi...    Björn Borgin Q2-raportti antoi ristiriitaisia tuloksia. Vaikka liikevaihto ylitti hieman odotuksemme, jäi kannattavuus odotuksista, pääasiassa alhaisempien bruttomarginaalien vuoksi. On kuitenkin syytä huomata, että Q2 on kausiluonteisesti pienin...

Lucas Mattsson has provided his preliminary comments as Björn Borg publishes its Q2 results next Friday.  Björn Borg will publish its Q2’25 results on Friday, August 15. We expect some revenue growth despite difficult comparison figures and currency headwinds, and profitability to remain at a good level. In the upcoming report, we will focus on the company’s key growth categories, sportswear and footwear, as well as demand-related information.                   Inderes              Björn Borg Q2’25 -ennakko: Vakaa neljännes haastavista vertailuluvuista...    Björn Borg julkistaa Q2'25-tuloksensa perjantaina 15. elokuuta. Tulevassa raportissa keskitymme yhtiön tärkeimpiin kasvukategorioihin, urheiluvaatteisiin ja jalkineisiin, sekä kysyntään liittyvään tietoon.

Björn Borg

Björn Borg (“Björn Borg”, “the Company” or “the Group”) is a well-established and renowned company with a rich history spanning decades, earning its place as a favored brand among a broad consumer...

Björn Borg (“Björn Borg”, “the Company” or “the Group”) is a well-established and renowned company with a rich history spanning decades, earning its place as a favored brand among a broad consumer base. Nevertheless, the predominant association of Björn Borg with underwear presents a compelling challenge: to transition consumer perception from an underwear brand to a sports fashion brand. This strategic shift, central to the Company's vision since 2014, has already yielded noteworthy progress, driven by amplified investments in social media and successful launches of new sport collections. Analyst Group estimates an attractive growth trajectory on the horizon, which promises improved margins. The forecasted EBIT for 2025 stands at SEK 131m, and by applying a forward EV/EBIT multiple of 12.0x, this presents a potential value of SEK 61.3 (64.6) per share in a Base scenario.