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Rapala H1'25: Toward a Turning Point

After several challenging years, Rapala's early 2025 figures suggest a shift toward better performance. Sales in the United States have been particularly strong. CEO Cyrille Viellard comments on the developments in the video.

 

  • 00:00 Introduction

  • 00:28 H1'25 overview

  • 01:07 Strong growth in the U.S.

  • 03:00 Tariffs

  • 03:56 Potential production relocation to the U.S.

  • 06:22 Sales outside the U.S.

  • 07:34 Cost structure

  • 09:30 Guidance remains unchanged

  • 11:40 Financing structure

  • 14:40 New strategy expected by end of year

  • 16:08 Rapala’s future and ownership structure